Have you ever sponsored a conference to grow your business? In this episode, I, an indie maker, and my co-founder Joao, dive into our experience sponsoring a conference in Berlin for our company, Podsqueeze. We were initially worried about being scammed, but we ended up sealing a sponsorship deal for $700. I chat about the perks of attending such events, like networking and potential client acquisition. However, we also faced challenges, like feeling uncomfortable with aggressive self-promotion. Despite the setbacks, we made valuable connections. Tune in as I reflect on the importance of having an official presence and the value of networking at conferences.
Links
Join The WBE Community
Try PodSqueeze
Buy The Bootstrapper's Guide
DM me on Twitter
Timetsamps
Introduction to sponsoring a conference (00:01:30)
The host explains why he and Joao decided to sponsor a conference in Berlin and the importance of marketing.
Finding a conference to sponsor (00:02:48)
The host discusses the difficulty of finding affordable conferences to sponsor and how they discovered Pod Fest Berlin.
Preparing for the conference (00:09:15)
The host talks about their preparations for the conference, including designing t-shirts and getting flyers and banners ready.
The organization of the event (00:12:09)
The speaker discusses the lack of effort in organizing the event and the disappointment of not having many podcasting-related activities.
Meeting other sponsors (00:13:07)
The speaker talks about meeting the other sponsors of the conference, including representatives from Prodigy and McKee.
Feeling ignored and demotivated (00:17:48)
The speaker shares their frustration with being ignored by some podcasters and feeling demotivated after a long day of networking.
Distributing the Flyers (00:21:33)
The host talks about his experience distributing flyers at the conference and the mixed reactions he received from people.
Creating an Official Pod Squeeze Booth (00:22:18)
The host describes how they set up a table with their laptop and flyers to create an official booth for Pod Squeeze, which changed the way people perceived them.
Exploring Partnerships (00:23:12)
The host discusses their efforts to close partnerships with other companies, including discussing a potential API integration with Podigee and exploring a collaboration with Mackie for a giveaway.
