#224 – Deploying Empathy to Build Better Businesses with Michele Hansen of Geocod.io

#224 – Deploying Empathy to Build Better Businesses with Michele Hansen of Geocod.io

Author: Courtland Allen and Channing Allen September 1, 2021 Duration: 47:45
My guest today is Michele Hansen (@mjwhansen) and she is here to challenge the stereotype that developers fear talking to customers and are naturally bad at it. We'll also get into specific principles and tactics from her recent book, "Deploy Empathy: A Practical Guide for Talking to Customers."

Behind every successful online business, there's usually a story of late nights, unconventional choices, and a lot of learned lessons. Indie Hackers, hosted by brothers Courtland Allen and Channing Allen, pulls back the curtain on those stories by speaking directly with the founders who are building them. This isn't about Silicon Valley venture capital pitches; it's a grounded conversation with people who started with a side project or a simple idea and figured out how to make it sustainably profitable. Each episode feels like a candid chat, digging into the real mechanics-the specific strategies, the unexpected hurdles, and the practical tools-that actual people use to create independent income. You'll hear how they identified their opportunity, attracted their first customers, and structured their work to move beyond a traditional career path. For anyone curious about the tangible steps behind building a business on your own terms, this podcast offers a wealth of relatable insight and actionable detail, all centered on the growing community of creators shaping their own futures through technology and entrepreneurship. Tune in for honest discussions that replace theory with the messy, inspiring reality of getting it done.
Author: Language: English Episodes: 100

Indie Hackers
Podcast Episodes
#274 – Indie Hackers is indie again! [not-audio_url] [/not-audio_url]

Duration: 1:00:11
Indie Hackers is no longer a part of Stripe! Courtland (@csallen) and Channing (@ChanningAllen) talk about their history at Stripe, the process of spinning out the company, and future ideas for how to generate revenue no…