How To Develop Ad Inventory That Sells & Performs (with Abby Mercado from Rescripted)

How To Develop Ad Inventory That Sells & Performs (with Abby Mercado from Rescripted)

Author: Ben Aston - Indie Media Club March 22, 2023 Duration: 38:57
Ben Aston is joined by Abby Mercado—Co-Founder & CEO at Rescripted. Listen to learn how to develop ad inventory that sells and performs.

If you're trying to build something meaningful online, whether it's a newsletter, a video channel, or a membership community, the path isn't always clear. That's where Indie Media Club comes in. Hosted by Ben Aston, a media entrepreneur who's been in the trenches, this podcast digs into the real work of building an audience and a business around your ideas. Each conversation moves beyond theory, focusing on the practical systems and creative choices that actually work. You'll hear from a mix of independent publishers, content creators, and community builders who break down their process-from the tools they use daily to the promotional strategies that cut through the noise and the monetization models that create sustainability. The aim is straightforward: to gather and share the nuanced tips and hard-won lessons that turn a solo project into a resilient media business. Tune in for honest discussions about the craft of content and the art of building a space for your people. This isn't about viral moments; it's about developing a practice that lasts, and this podcast serves as a regular source of clarity and actionable insight for anyone committed to that long game.
Author: Language: en-us Episodes: 40

Indie Media Club
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