The Game of Chicken: MLS Style

The Game of Chicken: MLS Style

Author: Rob Hahn and Greg Robertson May 6, 2026 Duration: 58:09

The Industry Relations Podcast is now available on your favorite podcast player!

Overview
Greg previews his ICE keynote, "What If We're Wrong?", challenging core MLS assumptions around data ownership, cooperation, and control. The discussion quickly shifts to MRED's push to limit public data visibility, sparking a broader debate on transparency, Zillow's leverage, and whether MLSs still hold real power.

Rob argues the industry is already moving past NAR's authority, while both highlight growing instability across MLSs, vendors, and business models. The episode ends on a bigger theme: rapid change, AI, and the need for organizations to adapt fast—or fall behind.

Key Takeaways
- MLS assumptions around data and control are being tested  
- MRED vs. Zillow signals a larger industry power struggle  
- NAR is shifting toward an advisory role, not enforcement  
- Larger MLSs are acting independently; smaller ones may still rely on NAR  
- Vendors and MLSs face increasing uncertainty and decision paralysis  
- AI is accelerating disruption across the industry  
- Success now depends on speed, flexibility, and willingness to adapt

Connect with Rob and Greg

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Greg's Website 

 

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Production and Editing Services by Sunbound Studios

 


Industry Relations is a weekly conversation hosted by Rob Hahn, also known as The Notorious ROB, and Greg Robertson. It operates at a unique crossroads, examining where the business of real estate collides with and is reshaped by new technology. This isn't a surface-level tech review; the discussion comes from an insider's perspective, built on years of direct experience within the field. Each episode delves into the practical implications of software platforms, shifting market data, and emerging business models that are actively changing how properties are bought, sold, and managed. The hosts analyze trends, debate strategies, and often challenge conventional wisdom, providing a nuanced look at the forces driving change. Listening to this podcast offers a deeper understanding of the operational and entrepreneurial challenges faced by professionals navigating this evolving landscape. You'll hear specific case studies, evaluations of new tools, and forward-looking predictions about what's next for the industry. The tone is direct and informed, reflecting the hosts' deep background, making it essential for anyone invested in the future of real estate as a business. Tune in for thoughtful, weekly analysis that goes beyond the headlines.
Author: Language: English Episodes: 50

Industry Relations
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