What to do about Zombies

What to do about Zombies

Author: Rob Hahn and Greg Robertson February 12, 2025 Duration: 58:41

In this episode of Industry Relations, Rob and Greg dive into one of the most heated debates yet—was NAR's fight for survival a necessary battle, or did it do more harm than good? They analyze the fallout from the settlement, discuss the rise of leaders like Michelle Harrington who are ditching corporate-speak for real talk, and debate whether NAR should have surrendered years ago to avoid the lawsuits entirely.

 

Key Takeaways

Michelle Harrington's Blunt Truths: The First Team CEO calls the settlement "bulls***," and Rob and Greg love her authenticity.

Corporate-Speak vs. Real Talk: Why real estate leaders should ditch the PR fluff and embrace straight-shooting communication.

The $2 Billion Club Controversy: Why independent brokerages feel abandoned and how the settlement exposed them to legal threats.

Should NAR Have Surrendered in 2018? Rob argues they could have avoided everything if they had just given in earlier. Greg pushes back.

Zombie Members or Hostages? Rob says NAR fought to protect dues from disengaged agents. Greg insists they were an opportunity, not a liability.

 

Inman story on FirstTeam CEO, Michelle Harrington; "A broker left out of NAR settlement gets candid: 'I'm still pissed'"

Todd Carpenter's LinkedIn post on "Zombie members vs. Super members"

Rob Substack, "Between Black Pill and White Pill"

 

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Connect with Rob and Greg: 

Rob's Website

Greg's Website

 

Our Sponsors:

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Production and Editing Services by Sunbound Studios


Industry Relations is a weekly conversation hosted by Rob Hahn, also known as The Notorious ROB, and Greg Robertson. It operates at a unique crossroads, examining where the business of real estate collides with and is reshaped by new technology. This isn't a surface-level tech review; the discussion comes from an insider's perspective, built on years of direct experience within the field. Each episode delves into the practical implications of software platforms, shifting market data, and emerging business models that are actively changing how properties are bought, sold, and managed. The hosts analyze trends, debate strategies, and often challenge conventional wisdom, providing a nuanced look at the forces driving change. Listening to this podcast offers a deeper understanding of the operational and entrepreneurial challenges faced by professionals navigating this evolving landscape. You'll hear specific case studies, evaluations of new tools, and forward-looking predictions about what's next for the industry. The tone is direct and informed, reflecting the hosts' deep background, making it essential for anyone invested in the future of real estate as a business. Tune in for thoughtful, weekly analysis that goes beyond the headlines.
Author: Language: English Episodes: 100

Industry Relations
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