You down with CCP?

You down with CCP?

Author: Rob Hahn and Greg Robertson April 23, 2025 Duration: 46:49

In this episode of Industry Relations, Rob and Greg examine how changes to MLS rules, especially around delayed marketing and the Clear Cooperation Policy (CCP), are impacting portals, broker strategies, vendors, and the broader real estate ecosystem. They also explore the implications of the Rocket-Redfin merger, challenges for MLS public-facing websites, and what the new data policy landscape means for technology providers.

 

Key Takeaways

• Portal Impact of CCP Changes – Rob and Greg analyze how platforms like Zillow, Redfin, Realtor.com, and Homes.com are adapting to rule changes.

• Delayed Marketing and Public Portals – Discussion of how CCP affects MLS public-facing websites, particularly HAR and UtahRealEstate.com.

• Vendor Challenges with VOW Feeds – Vendors may need to shift from IDX to VOW feeds, which are more costly and complex to implement.

• Rocket-Redfin Merger – Examination of how Rocket's acquisition of Redfin could reshape brokerage models and mortgage integration.

• Enforcement Variability – Insights into how different MLSs may interpret and enforce delayed marketing and cooperation rules.

• Broker Website Tech – Consideration of how IDX and VOW data will influence broker sites and lead generation strategies moving forward.

Connect with Rob and Greg

Rob's Website https://notoriousrob.substack.com/

Greg's Website https://www.vendoralley.com/about-2/

Our Sponsors:

Cotality https://www.cotality.com/

Notorious VIP https://notoriousrob.substack.com

The Giant Steps Job Board https://vendoralley.jobboard.io/

 

Production and Editing Services by Sunbound Studios sunboundstudios.com


Industry Relations is a weekly conversation hosted by Rob Hahn, also known as The Notorious ROB, and Greg Robertson. It operates at a unique crossroads, examining where the business of real estate collides with and is reshaped by new technology. This isn't a surface-level tech review; the discussion comes from an insider's perspective, built on years of direct experience within the field. Each episode delves into the practical implications of software platforms, shifting market data, and emerging business models that are actively changing how properties are bought, sold, and managed. The hosts analyze trends, debate strategies, and often challenge conventional wisdom, providing a nuanced look at the forces driving change. Listening to this podcast offers a deeper understanding of the operational and entrepreneurial challenges faced by professionals navigating this evolving landscape. You'll hear specific case studies, evaluations of new tools, and forward-looking predictions about what's next for the industry. The tone is direct and informed, reflecting the hosts' deep background, making it essential for anyone invested in the future of real estate as a business. Tune in for thoughtful, weekly analysis that goes beyond the headlines.
Author: Language: English Episodes: 100

Industry Relations
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