The Psychology of LinkedIn Success: 5 Traits That Turn Invisible Experts into In-Demand Ones

The Psychology of LinkedIn Success: 5 Traits That Turn Invisible Experts into In-Demand Ones

Author: Howie Chan, Influence Strategist @ The Behavioring Company July 14, 2026 Duration: 11:08
Most people think LinkedIn success comes down to knowing the algorithm. Howie Chan disagrees. After being named the number one creator worldwide for branding and positioning on LinkedIn in 2024, he's found that the people who consistently win on the platform aren't the ones with the best tactics, they're the ones who understand human psychology. In this solo episode, Howie breaks down the five psychological beliefs shared by the most successful people on LinkedIn. Drawing on research from Princeton's Oppenheimer and frameworks from Clayton Christensen, he shows why opportunities are created in the mind long before they show up in your inbox. You'll learn why simplicity increases perceived competence, why sameness makes you invisible, and why the real driver of opportunity is being remembered, not being the loudest. Chapters: 00:01:26 LinkedIn Is More Than a Social Platform 00:04:25 Trait 1: Get Clear on What You Want 00:05:26 Trait 2: Clarity Over Cleverness 00:06:53 Trait 3: Different Beats Better 00:08:42 Trait 4: Opportunities Are Social 00:09:24 Trait 5: Own a Specific Problem Check out Howie’s episode on  how you can be better than 99% of people who use LinkedIn: 99% of people are using LinkedIn WRONG (5 things I’d do if I had to start today) (April 21) What’s Your Influence Style? What do you do when you need someone to do something? This quiz will help you discover your most natural influence style, so you can use that strength more effectively (and know your blind spots.) → https://www.influencestylequiz.com/ Join 800+ leaders who've already uncovered what their style is. — Produced by Ideablossoms

Howie Chan hosts Influence Anyone, a conversation that digs into the practical mechanics of persuasion and personal change. Rather than abstract theory, this podcast focuses on applied influence psychology, translating research and real-world experience into actionable strategies. Episodes feature dialogues with leading experts and practitioners, dissecting the subtle psychological forces that shape both internal motivation and external agreement. You’ll hear discussions on mastering your own mindset and habits alongside concrete methods for branding, storytelling, and negotiation. The aim is to move from insight to implementation, turning behavioral science into reliable playbooks for leadership and persuasion. Covering intersections of science, business, marketing, and social dynamics, the podcast provides a nuanced look at how influence operates in various arenas of life. Listeners gain a deeper understanding of the principles that drive decision-making, equipping them to navigate professional challenges and personal goals with greater clarity. The tone is exploratory and detailed, prioritizing depth over quick fixes. By examining the hidden architecture of influence, Howie Chan creates a resource for anyone looking to understand the why behind effective action and communication. This is a place where academic findings meet street-level practice, all dedicated to creating more meaningful and effective outcomes.
Author: Language: English Episodes: 50

Influence Anyone
Podcast Episodes
Why Most B2B Branding Fails: The 86% Correlation Most Brand Ignore [not-audio_url] [/not-audio_url]

Duration: 58:32
Brand strategist and author of Brand Desire, Kevin Perlmutter, joins Howie Chan to reveal why the strongest brands don’t just communicate value. They create emotional connection. Drawing from behavioral science, customer…