UK's #1 Marketing Podcast Host: The Halo Effect & How Small Changes Can Drive Massive Results

UK's #1 Marketing Podcast Host: The Halo Effect & How Small Changes Can Drive Massive Results

Author: Howie Chan, Influence Strategist @ The Behavioring Company November 18, 2025 Duration: 1:08:24
How Can I help you? In this episode of the Influence Anyone Podcast, host Howie Chan interviews Phill Agnew, host of the UK's #1 Marketing Podcast, Nudge. He is a true master at turning behavioral science into simple marketing tactics. They delve into the real science of influence and discuss the most impactful strategies to get people to do what you want – ethically, of course. Phill debunks one of the most widely discussed behavioral science effects and shares the right conditions where tiny tweaks can drive massive action. He also provides the keys to creating a fantastic business and three easy nudges that can help you change your own behavior. Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course. Episode Breakdown: 0:00:00 The origins of Nudge, the UK's #1 Marketing Podcast 0:06:14 Costly signaling, halo effect, and missed opportunities 0:14:42 The experiment that took Phill by surprise 0:23:10 The famous principle Phill calls BS on 0:32:00 How to make content highly valuable 0:46:43 Easy nudges to change your own behavior 0:54:37 The game-changing newness and sameness principle 1:00:27 The future of human behavior and 7 unchanging truths 1:05:18 A letter to Phill Agnew’s younger self From Our Guest: Website LinkedIn X Youtube Listen to the podcast, Nudge Podcast. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Hosted on Ausha. See ausha.co/privacy-policy for more information.

Howie Chan hosts Influence Anyone, a conversation that digs into the practical mechanics of persuasion and personal change. Rather than abstract theory, this podcast focuses on applied influence psychology, translating research and real-world experience into actionable strategies. Episodes feature dialogues with leading experts and practitioners, dissecting the subtle psychological forces that shape both internal motivation and external agreement. You’ll hear discussions on mastering your own mindset and habits alongside concrete methods for branding, storytelling, and negotiation. The aim is to move from insight to implementation, turning behavioral science into reliable playbooks for leadership and persuasion. Covering intersections of science, business, marketing, and social dynamics, the podcast provides a nuanced look at how influence operates in various arenas of life. Listeners gain a deeper understanding of the principles that drive decision-making, equipping them to navigate professional challenges and personal goals with greater clarity. The tone is exploratory and detailed, prioritizing depth over quick fixes. By examining the hidden architecture of influence, Howie Chan creates a resource for anyone looking to understand the why behind effective action and communication. This is a place where academic findings meet street-level practice, all dedicated to creating more meaningful and effective outcomes.
Author: Language: English Episodes: 77

Influence Anyone
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