002 - The Yes Set - A Sales and Influence Tool We All Know

Mike Sweet, known as The 10 Minute Coach, hosts Influence Psychology and Persuasion, a podcast that digs into the mechanics of how people are swayed in everyday life. Each episode is a compact, ten-minute session designed to unpack a specific concept or principle from this field. The focus is on practical understanding-how these psychological levers work in advertising, negotiations, or social interactions. While the subject matter involves manipulation, the intent of this podcast is purely educational and defensive. It operates from the premise that these techniques are constantly in play around us, often without our conscious awareness. Listening provides a lens to recognize and understand these processes, not to employ them unethically. You’ll hear clear explanations of theories paired with real-world examples, making a complex topic accessible. The rhythm of the show is straightforward and efficient, respecting your time while aiming to build a useful knowledge base over successive episodes. It’s for anyone curious about the hidden architecture of communication and decision-making, presented through the structured, developmental approach of the Develop and Discover philosophy. Tune in for a concise, science-backed look at the forces that shape choices and behavior.