Quynh Mai on marketing to Gen Z and Kanye’s creative drive

Quynh Mai on marketing to Gen Z and Kanye’s creative drive

Author: Damian Bradfield June 24, 2020 Duration: 30:04
She ran one of the first ever influencer marketing campaigns, knows exactly how to reach Gen Z and has Kanye on her client roster – this week Damian chats to the indomitable Quynh Mai, founder of Moving Image & Content. The pair discuss the digitization of advertising, the companies that will survive COVID-19 and how good branding can be a beacon of hope in a dystopian political climate.

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Hosted by Damian Bradfield, Influence with Damian Bradfield is a podcast that digs into the real-world mechanics of impact, moving beyond abstract theory to examine how sway is built and exercised across business, marketing, and the visual arts. Each conversation is a journey down unexpected avenues, where Damian engages with brilliant minds shaping contemporary culture. Listeners will hear candid discussions that dissect what actually makes great art resonate, unpack the tangible thrill and consequence of creative risk, and explore how influence can be channeled as a genuine force for social good. This isn't about celebrity; it's a focused exploration of the voices and methods currently defining our creative landscape, offering insights for anyone curious about the intersection of authority, artistry, and ethical action. The podcast provides a unique blend of practical business perspective and deep artistic inquiry, all through the central lens of purposeful influence.
Author: Language: English Episodes: 43

Influence with Damian Bradfield
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