Rana el Kaliouby on what makes us human (and how brands can cash in on it)

Rana el Kaliouby on what makes us human (and how brands can cash in on it)

Author: Damian Bradfield May 27, 2020 Duration: 33:58
90% of everything we say is communicated nonverbally. So can we ever get across how we really feel over chat apps, emails or conference calls? This week Damian talks to Rana el Kaliouby who, as founder and CEO of Affectiva, has pioneered a digital software that can read and analyze human emotion in real time. The pair discuss how tracking viewer response helps brands like Coke and Dove make better, more-inclusive ads, and why a future grounded in digital comms might see us emotionally regress.

Hosted on Acast. See acast.com/privacy for more information.


Hosted by Damian Bradfield, Influence with Damian Bradfield is a podcast that digs into the real-world mechanics of impact, moving beyond abstract theory to examine how sway is built and exercised across business, marketing, and the visual arts. Each conversation is a journey down unexpected avenues, where Damian engages with brilliant minds shaping contemporary culture. Listeners will hear candid discussions that dissect what actually makes great art resonate, unpack the tangible thrill and consequence of creative risk, and explore how influence can be channeled as a genuine force for social good. This isn't about celebrity; it's a focused exploration of the voices and methods currently defining our creative landscape, offering insights for anyone curious about the intersection of authority, artistry, and ethical action. The podcast provides a unique blend of practical business perspective and deep artistic inquiry, all through the central lens of purposeful influence.
Author: Language: English Episodes: 43

Influence with Damian Bradfield
Podcast Episodes
Episode 1 - Time to Face(book) the music [not-audio_url] [/not-audio_url]

Duration: 39:44
In a fascinating discussion with Nick Thompson, Editor-in-Chief at Wired, Damian unearths the alarming power of Facebook advertising – from its potential disrupt and disable Western democracy, to some surprising reasons…
Coming Soon: Influence [not-audio_url] [/not-audio_url]

Duration: 2:48
Why does Barbie look the way she does? How did cigarettes become a symbol of women’s liberation? And why do we vote the way we do? Learn the answers to these questions (and more) on Influence - a new podcast about the go…