How Julissa Prado Built @RizosCurls & What She Looks for in Creators [Creator Currency Ep. 17]

How Julissa Prado Built @RizosCurls & What She Looks for in Creators [Creator Currency Ep. 17]

Author: Sidewalker Daily September 2, 2025 Duration: 44:00
Influencer Confidential
BusinessEntrepreneurship
In this conversation, Julissa Prado shares her inspiring journey of building Resource Curls, a hair care brand focused on embracing natural textures. From her early passion for hair styling to creating her own products in her kitchen, Julissa discusses the importance of community, authenticity, and the challenges of entrepreneurship. She emphasizes the role of grassroots marketing and the power of social media in growing her brand, as well as her commitment to social justice and cultural representation. Julissa's story serves as a testament to the impact of following one's passion and the significance of building a brand that resonates with personal values and community needs.

You Can Follow Julissa Here:

Instagram: Rizos Curls: @RizosCurls https://www.instagram.com/rizoscurls/?hl=en
Julissa Prado: @Julissa_prado https://www.instagram.com/julissa_prado/?hl=en

TikTok: Rizos Curls: @rizoscurlshair https://www.tiktok.com/@rizoscurlshair?is_from_webapp=1&sender_device=pc
Julissa Prado: @julissa_prado https://www.tiktok.com/@julissa_prado?is_from_webapp=1&sender_device=pc

Website: https://rizoscurls.com/

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This Episode can be seen on YouTube: https://youtu.be/bo7FvBpKP8w

Ever wondered what really happens behind the perfectly curated feeds and brand deals? Influencer Confidential pulls back the curtain on the business of influence. Hosted by the team at Sidewalker Daily, a consulting agency with a unique dual perspective, this podcast goes beyond the surface. Each episode draws from direct experience working with both creators and the brands that hire them, offering a rare, balanced look at the mechanics of this modern industry. You’ll hear unfiltered conversations about the strategies, negotiations, and often unspoken challenges that define success and failure online. It’s about the practical realities-from crafting a sustainable career as a creator to understanding how companies navigate influencer marketing campaigns. The goal is to foster genuine transparency, replacing hype with actionable insight. Tune in for a candid exploration of what it truly takes to build, manage, and leverage influence in a crowded digital landscape. This isn't just theory; it's grounded in the day-to-day work of an agency operating on both sides of the equation. Find Influencer Confidential wherever you get your podcasts.
Author: Language: English Episodes: 100

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