Influencer Talent Manager Jen Powell Spills ALL: Brand Deals, Product Lines & Scaling as a Creator [Creator Currency Ep. 18]

Influencer Talent Manager Jen Powell Spills ALL: Brand Deals, Product Lines & Scaling as a Creator [Creator Currency Ep. 18]

Author: Sidewalker Daily September 16, 2025 Duration: 54:08
Influencer Confidential
BusinessEntrepreneurship
You Can Follow Jennifer Powell Here:

Instagram:

Jennifer Powell: https://www.instagram.com/jenpowell14/
JP, INC Agency: https://www.instagram.com/hellojpinc/
Lemon Digital HQ: https://www.instagram.com/lemon.hq/

Website:

http://www.jenniferpowell.com/
http://www.lemonhq.co/

Get Access to Jennifer's Course: https://jenniferpowell.com/course
Discount Code: Sidewalker45

What does it really take to build a powerhouse creator brand? In this episode, Nina goes in-depth with Jennifer Powell, the industry veteran who’s managed some of the biggest names in the game, to talk all things influencer management, brand deals, and the business side of being a creator. Jenn opens up about her journey from the modeling world to running her own talent agency, the biggest mistakes she sees creators make, and how to actually negotiate like a pro. They dig into the future of creator brands, the dos and don'ts of licensing your products, and why owning your IP could be the smartest move you ever make. If you want real talk on working with brands, protecting your business, and building a long-lasting career as a creator, this one’s packed with gems you don’t want to miss. 

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Sidewalker Daily is your go-to resource for Creators and Influencers who want to land paid brand deals, make money doing what they love, and build a successful business with the right tools and strategies.

💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/
🤩 Need Help With Your Creator Business? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery
🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/

Ever wondered what really happens behind the perfectly curated feeds and brand deals? Influencer Confidential pulls back the curtain on the business of influence. Hosted by the team at Sidewalker Daily, a consulting agency with a unique dual perspective, this podcast goes beyond the surface. Each episode draws from direct experience working with both creators and the brands that hire them, offering a rare, balanced look at the mechanics of this modern industry. You’ll hear unfiltered conversations about the strategies, negotiations, and often unspoken challenges that define success and failure online. It’s about the practical realities-from crafting a sustainable career as a creator to understanding how companies navigate influencer marketing campaigns. The goal is to foster genuine transparency, replacing hype with actionable insight. Tune in for a candid exploration of what it truly takes to build, manage, and leverage influence in a crowded digital landscape. This isn't just theory; it's grounded in the day-to-day work of an agency operating on both sides of the equation. Find Influencer Confidential wherever you get your podcasts.
Author: Language: English Episodes: 100

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Influencer Confidential
Podcast Episodes
How To Get Booked On Podcasts As A Guest #294 [not-audio_url] [/not-audio_url]

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One of the most overlooked growth strategies as a creator or business owner is getting booked on podcasts.In this episode, I’m breaking down exactly how to pitch yourself as a podcast guest - so you can grow your audienc…
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If You Make $50k As A Creator Watch This #288 [not-audio_url] [/not-audio_url]

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I’ve been on both sides of the creator economy - I’ve managed influencer budgets on the brand side and I’ve helped creators negotiate paid partnerships from the creator side. In this episode, I’m breaking down what brand…
Why Pitching Outside Your Niche Gets Creators Paid #286 [not-audio_url] [/not-audio_url]

Duration: 11:48
Think you can only pitch brands in your niche? Think again!Limiting your pitches to one category might be the very thing capping your income as a creator.In this episode, I’m sharing why pitching outside your niche can a…

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