Devon Lévesque is self-made entrepreneur and a leading figure in health and wellness, known for founding several companies including, The DML Group, which invests in growth-stage wellness brands; ANDGATHER, a cutting edge ad agency, and Promix Nutrition, a pioneer in clean supplements that sold for over nine figures.
He has established transformative longevity centers, such as Cedar Trunk Ranch in Austin, Texas and Sweet Honey Farms in New Jersey and Nashville, which emphasize education and environmental conservation.
In 2020, he set a world record by bear crawling a marathon in 20 hours and 48 minutes to raise funds for suicide awareness. He is currently on a mission to conquer the highest peaks on every continent, having already triumphed over four of the seven summits with Mount Everest being the latest this past June.
In this episode, Devon Lévesque shares how he built the mindset to do the impossible, from bear‑crawling a marathon and backflipping on Everest to launching Sweet Honey Farm and the Running Man Festival, exploring the habits, community, and fun-first fitness philosophy that make extreme challenges feel accessible and meaningful.
RESOURCES:
CHAPTERS:
00:00 – Intro: Devin's record-breaking feats
03:10 – Sponsor: Peluva minimalist shoe ad
07:03 – Interview begins: Devin at 33 and "impossible" challenges
08:10 – Everest summit and highest backflip
12:40 – Bear crawl marathon and suicide prevention mission
18:55 – From grief and chaos to designing his life
26:05 – Building Promix and changing habits at scale
33:20 – Farm-kid upbringing, animals, and regulation
40:05 – Sweet Honey Farm regenerative work–wellness oasis
46:35 – Running Man Festival and fun-first fitness closer
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