Mastermind: Tim Percival Shares the Media Game Plans of the World’s Best Coaches

Mastermind: Tim Percival Shares the Media Game Plans of the World’s Best Coaches

Author: Jeremy Snape November 6, 2025 Duration: 56:59

Tim Percival – the communications strategist behind England Rugby and the British & Irish Lions – joins Inside The Mind of Champions to unpack how elite leaders manage the media when the pressure is on.

From shaping the narrative in high-stakes moments to handling crises, social media storms, and those curve-ball questions that can derail a reputation, Jeremy and Tim reveal the playbook used by world-class coaches like Jürgen Klopp, Emma Hayes, Eddie Jones, and Tony Pulis. It’s a sharp, behind-the-scenes look at how top performers influence perception, protect their team, and keep control of the story, with practical lessons you can use in any boardroom or briefing.

Read Tim’s book here https://www.amazon.co.uk/Record-Ball-elite-coaches-master/dp/1915237661

Learn more about Sporting Edge’s Winning Mindset for Leaders Programme here Winning Mindset for Leaders Programme - Sporting Edge

Connect with Jeremy

Contact hello@sportingedge.com 

LinkedIn https://www.linkedin.com/in/jeremysnape/ 

Website https://www.sportingedge.com/ 


What does it actually take to perform at the very highest level? That’s the question driving Inside the Mind of Champions, hosted by former England cricketer Jeremy Snape. For a decade, Jeremy has been on a global quest to decode the psychology of success, moving far beyond the cricket pitch. His conversations aren’t just with legendary athletes and coaches; he sits down with neuroscientists, special forces operatives, top-tier business leaders, and performing artists to find the common threads in their mental frameworks. Each episode of this podcast feels like a privileged access pass, where you’ll hear firsthand accounts of pressure, resilience, and the subtle thought patterns that separate the good from the truly great. You won’t just get inspirational stories-you’ll get tangible insights into decision-making, leadership under stress, and cultivating a mindset that thrives on challenge. Whether you’re an entrepreneur facing a critical pitch, a manager building a team, or simply curious about the inner workings of excellence, this series translates the principles of championship thinking into something you can apply. Jeremy’s unique background as both an international sportsman and a performance consultant allows him to ask the nuanced questions that reveal how these exceptional individuals consistently win, create, and lead. Tune in for a deep, practical exploration of what happens behind the scenes of remarkable achievement.
Author: Language: English Episodes: 100

Inside the Mind of Champions
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