Mastermind: Turning Swim England's Culture of Fear Around with CEO Andy Salmon

Mastermind: Turning Swim England's Culture of Fear Around with CEO Andy Salmon

Author: Jeremy Snape July 31, 2025 Duration: 57:59

CEO of Swim England, Andy Salmon, joins Jeremy Snape for a candid conversation about transforming a troubled sporting organisation. In the wake of scandals involving bullying, body shaming, and safeguarding failures, Andy was brought in to reset Swim England’s culture and vision.

You’ll hear honest reflections on the scale of change required, the importance of owning past failures, and Andy’s journey to co-create new values and a vision with Swim England’s wide-ranging community. With insights from Professor Roger Steare on ethical culture, the episode explores how real change is built from both strong values and tangible, consistent behaviours.

To use Sporting Edge’s digital content to accelerate your personal and team success, start your free trial here Sporting Edge Mindset Toolkit


Connect with Jeremy

Contact hello@sportingedge.com 

LinkedIn https://www.linkedin.com/in/jeremysnape/ 

Website https://www.sportingedge.com/ 

Follow Andy Salmon on LinkedIn


What does it actually take to perform at the very highest level? That’s the question driving Inside the Mind of Champions, hosted by former England cricketer Jeremy Snape. For a decade, Jeremy has been on a global quest to decode the psychology of success, moving far beyond the cricket pitch. His conversations aren’t just with legendary athletes and coaches; he sits down with neuroscientists, special forces operatives, top-tier business leaders, and performing artists to find the common threads in their mental frameworks. Each episode of this podcast feels like a privileged access pass, where you’ll hear firsthand accounts of pressure, resilience, and the subtle thought patterns that separate the good from the truly great. You won’t just get inspirational stories-you’ll get tangible insights into decision-making, leadership under stress, and cultivating a mindset that thrives on challenge. Whether you’re an entrepreneur facing a critical pitch, a manager building a team, or simply curious about the inner workings of excellence, this series translates the principles of championship thinking into something you can apply. Jeremy’s unique background as both an international sportsman and a performance consultant allows him to ask the nuanced questions that reveal how these exceptional individuals consistently win, create, and lead. Tune in for a deep, practical exploration of what happens behind the scenes of remarkable achievement.
Author: Language: English Episodes: 100

Inside the Mind of Champions
Podcast Episodes
Micro-lesson #59: Step outside your comfort zone [not-audio_url] [/not-audio_url]

Duration: 5:22
Jeremy Snape dives into the power of stepping beyond your comfort zone with former Paralympic basketball star Ade Adepitan. Together, they explore how courage, risk-taking, and a relentless pursuit of personal bests fuel…
Micro-lesson #58: Control Your Time and Energy [not-audio_url] [/not-audio_url]

Duration: 4:42
Sales expert Andy Bounds shares two game-changing strategies to regain control of your time. Learn how energy breaks and genuine accountability boost performance, joy, and focus while reducing burnout. With practical tip…
Micro-lesson #56: Encouraging Openness to Change [not-audio_url] [/not-audio_url]

Duration: 5:23
What does it take to drive change in teams and organisations? Hear from the former Chair of UK Sport, Baroness Sue Campbell, about why people resist change, emphasising the need to understand individual mindsets and depe…
Micro-lesson #55: Shift Perspectives to Strengthen Team Bonds [not-audio_url] [/not-audio_url]

Duration: 4:42
Jeremy Snape explores a powerful yet often overlooked leadership skill: intentional perspective taking – the ability to see the world through someone else’s eyes.Alongside Dr. Jutta Tobias-Mortlock, psychologist and lect…