45: Why 99% of Blogs Fail (and How to Find Success)

45: Why 99% of Blogs Fail (and How to Find Success)

Author: Michael Leonard: Copywriter & Freelance Writing Coach January 6, 2020 Duration: 25:30

In this Monday's with Michael episode, I share why my blog failed and in reality why most blogs do!

I don't regret the lessons I learned along the way, though, and it has led me now to become a successful freelance writer.  Blogging has evolved and there is both an art and science to becoming a successful blogger. I learned the following tips of 'what not to do' when starting a blog.

Here are some of the biggest mistakes bloggers make: 

  • Don't use your blog as a personal diary
  • Don't assume it will be a success overnight
  • Don't make your blog about you
  • Don't think you will rank organically without knowing SEO
  • Don't assume people will find you without any promotion
  • Don't push out short form, not good quality content 2x a week 
  • Don't assume that you can do everything
  • Don't think that you can do this without spending money

Michael Leonard was a professional copywriter earning a solid salary before he walked away from that career in 2017. With no safety net, he built a thriving online writing business from the ground up. In his Inspire Your Success podcast, he gets into the real work behind that transition, moving beyond simple inspiration to offer a practical roadmap. Each conversation is grounded in his experience as a freelance writing coach, focusing on the actionable steps needed to build a sustainable independent career. You’ll hear honest discussions about the mental shifts required to leave a traditional job, the systems that actually generate income, and how to navigate the common pitfalls of entrepreneurship. This isn't about vague motivational talk; it's a detailed look at creating a business that affords more freedom, whether that means paying off debt, traveling, or simply designing a life with more flexibility. Tune in for a blend of strategic business advice and personal development insights, all drawn from Michael’s own journey from a structured 9-5 to successful self-employment. The podcast serves as a direct mentorship for anyone feeling stuck, providing the tangible tools and mindset needed to turn professional aspirations into a working reality.
Author: Language: English Episodes: 100

Inspire Your Success
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