54: Do THIS to Start Landing Freelance Writing Clients

54: Do THIS to Start Landing Freelance Writing Clients

Author: Michael Leonard: Copywriter & Freelance Writing Coach February 5, 2020 Duration: 14:37

In this writing Wednesday episode, I go over four simple steps so you can make more money writing so you can land your dream clients and you can build that momentum to not only get started but scaled your freelance writing into a growing business.

Before we can talk about the actionable steps, it is worth mentioning that as humans when we are faced with big goals, such as stating that you are starting a freelance writing business, our brain goes into survival mode. It wants to protect you from anything that could go wrong during a new adventure and it will work hard to keep you safe. This will often lead you to procrastinate starting said business! 

So the first step in becoming a successful freelance writer and landing a client, is to get over this mental hurdle. You must push through these emotions and focus on the goal you want to reach to find success as a freelance writer! 

  1. Prepare Your Mindset
    The first thing you need to do is get your mind on board! Everything starts from the inside out.
  2. Identify Your Writing Niche
    There are two options when it comes to writing - you can be a generalist or specialist. Specializing in a niche can lead to higher income due to be the expert voice in that area. 
  3. Ideal Client Mapping
    Imagine what your ideal client looks like. Do they have a blog or online magazine? How often do they publish? If you were to write content for them, what topics would you write about?
  4. Create Specific Samples for Your Ideal Client 
    Act like you already write for that client and create samples specific to send them. Make it simple for them to say yes! This will help with your pitch, it will feel personalized (because it is) and then you can also publish these samples on your website. 
Follow these 4 steps: prepare mentally, identify writing niche, map your ideal client and create specific samples for your ideal client to find success as a freelance writer! 

Michael Leonard was a professional copywriter earning a solid salary before he walked away from that career in 2017. With no safety net, he built a thriving online writing business from the ground up. In his Inspire Your Success podcast, he gets into the real work behind that transition, moving beyond simple inspiration to offer a practical roadmap. Each conversation is grounded in his experience as a freelance writing coach, focusing on the actionable steps needed to build a sustainable independent career. You’ll hear honest discussions about the mental shifts required to leave a traditional job, the systems that actually generate income, and how to navigate the common pitfalls of entrepreneurship. This isn't about vague motivational talk; it's a detailed look at creating a business that affords more freedom, whether that means paying off debt, traveling, or simply designing a life with more flexibility. Tune in for a blend of strategic business advice and personal development insights, all drawn from Michael’s own journey from a structured 9-5 to successful self-employment. The podcast serves as a direct mentorship for anyone feeling stuck, providing the tangible tools and mindset needed to turn professional aspirations into a working reality.
Author: Language: English Episodes: 100

Inspire Your Success
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