58. Why You Need a Writing Website in 2020

58. Why You Need a Writing Website in 2020

Author: Michael Leonard: Copywriter & Freelance Writing Coach February 19, 2020 Duration: 19:57

In this Writing Wednesday episode, we are talking about why as a writer you need a website. This is the first thing I tell my writing coaching clients that they need to do, because it is very important to have a home base for your online writing business! A website also makes it easy for the client to say 'yes'. 

Why Do You Need a Writing Website?

Building a professional website for my writing business has by far been the most important investment I have made in furthering my freelance writing success. It really helps you identify with not only yourself that you are a professional writer, but it also is social proof to your clients that you are a committed writer. 

A writing website:

  • Builds your credibility as a writer
  • Shows off your writing expertise
  • Gives you authority in your niche

Without a writing website, clients may not take you seriously or they may be worried you are a new writer and may not deliver the content they need. 

What Needs to Be on My Writing Website?

To have successful writing website you need the following items:

  • Purchase a custom domain name
  • Invest in simple website layout – this makes it easier for your client and yourself!
  • Clearly address your ideal client on your homepage
  • Keyword optimize your website with keywords related to your writing niche
  • Add personality – talk in the language you write in and lifestyle pictures so future clients 'get to know you'
  • Make your about page more about who you help and how you can help them
  • Showcase your writing portfolio to build authority
  • Add testimonials for social proof
  • Include your contact information – not a contact form! Include your professional email and how clients can get ahold of you

A writing website show authority, authenticity and most importantly allows you to control your online branding while helping prospective clients learn more about your writing style. 


Michael Leonard was a professional copywriter earning a solid salary before he walked away from that career in 2017. With no safety net, he built a thriving online writing business from the ground up. In his Inspire Your Success podcast, he gets into the real work behind that transition, moving beyond simple inspiration to offer a practical roadmap. Each conversation is grounded in his experience as a freelance writing coach, focusing on the actionable steps needed to build a sustainable independent career. You’ll hear honest discussions about the mental shifts required to leave a traditional job, the systems that actually generate income, and how to navigate the common pitfalls of entrepreneurship. This isn't about vague motivational talk; it's a detailed look at creating a business that affords more freedom, whether that means paying off debt, traveling, or simply designing a life with more flexibility. Tune in for a blend of strategic business advice and personal development insights, all drawn from Michael’s own journey from a structured 9-5 to successful self-employment. The podcast serves as a direct mentorship for anyone feeling stuck, providing the tangible tools and mindset needed to turn professional aspirations into a working reality.
Author: Language: English Episodes: 100

Inspire Your Success
Podcast Episodes
78 - How to Travel and Make Money Writing (Sean Ogle) - Replay [not-audio_url] [/not-audio_url]

Duration: 47:11
If you're looking for some inspiration to quit your job and live your dreams, this episode is for YOU! I got to interview Sean Ogle of Location Rebel to learn about his epic journey of entrepreneurship. He started bloggi…
77 - 20 Lessons From Earning $20,000 in 30 Days (Pt. 2) [not-audio_url] [/not-audio_url]

Duration: 18:41
In this Writing Wednesday episode, I continue with part 2 of my new 4 part series based off my recent episode How I Made $20,050 in 30 days of Writing. During this series, I will talk about the 20 lessons I learned from…
76 - Why Freelance Writing is the #1 Side Hustle for 2020 [not-audio_url] [/not-audio_url]

Duration: 18:35
In this Monday with Michael episode, I share why freelance writing is the number one side hustle in 2020 and how you can easily get started! 5 Reasons Freelance Writing is the Best Online Job In 2018, I had to face the h…
74 - 20 Lessons from Earning $20,000 in 30 Days (Pt. I) [not-audio_url] [/not-audio_url]

Duration: 23:21
In this Writing Wednesday episode, I am starting a new 4 part series based off my recent episode How I Made $20,050 in 30 days of Writing. In this series, I will talk about the 20 lessons I learned from that month. I rec…
73 - How I Overcame Depression as an Entrepreneur [not-audio_url] [/not-audio_url]

Duration: 26:49
In this Monday's with Michael interview, I talk about how I overcame depression as an entrepreneur and give you seven actionable mental health tips to keep your well-being in balance. Developing a positive mindset as an…
71: How I Made $20,050 Writing in 30 Days [not-audio_url] [/not-audio_url]

Duration: 28:19
How I Had My Best Freelance Writing Month Ever If you can cultivate and develop your writing skills, you can get paid very, very well as a writer. When I quit my nine to five, I had a goal to make $11,000 in one month. I…
70: The Day in the Life of a Freelancer (Is it for you?) [not-audio_url] [/not-audio_url]

Duration: 20:11
In this Monday with Michael episode, I want to take you behind the scenes to discover what a day in the life of a freelancer looks like. If you want to quit your job and work at home, you'll love this one. The More Disci…