87 - How to Build a Pandemic Proof Business (Kayla Hollatz Interview)

87 - How to Build a Pandemic Proof Business (Kayla Hollatz Interview)

Author: Michael Leonard: Copywriter & Freelance Writing Coach May 8, 2020 Duration: 40:35

In this guest interview I talk with Kayla Hollatz about how to build a pandemic proof business with copywriting! I first came across Kayla when I reviewed her freelance writing website in my YouTube video that went over writing website examples.

How to Turn a Passion Project into an Online Project

Before making the leap into full time copywriting, Kayla actually created a community around a Twitter chat called #createlounge – from there she realized that her passion project could turn into a full time online business. After she put her 'business' proposal out to the community she booked 3 months of social media, copywriting and consulting work!

 

The Transition to Online Business Owner (who writes!)

As Kayla dove headfirst into being an online business owner, there were alot of self discoveries she made along the way about not only owning a business but about herself.

Through ups and downs, the one thing Kayla always came back to was the love of writing. Through writing she can be her authentic true self and connect with clients through copywriting. 

 

Advice for Copywriters

Kayla offers this advice to aspiring copywriters:

  • Build Your Personal Brand
  • Be Confident in Your Writing
  • Create an Awesome Writing Website
  • Showcase Your Work with a Writing Portfolio 
Connect with Kayla on Instagram or her Website

FREE TRAINING - 3 Ways to Land Freelance Writing Clients: inspireyoursuccess.com/training

Apply for 1:1 Coaching with Michael: inspireyoursuccess.com/coach


Michael Leonard was a professional copywriter earning a solid salary before he walked away from that career in 2017. With no safety net, he built a thriving online writing business from the ground up. In his Inspire Your Success podcast, he gets into the real work behind that transition, moving beyond simple inspiration to offer a practical roadmap. Each conversation is grounded in his experience as a freelance writing coach, focusing on the actionable steps needed to build a sustainable independent career. You’ll hear honest discussions about the mental shifts required to leave a traditional job, the systems that actually generate income, and how to navigate the common pitfalls of entrepreneurship. This isn't about vague motivational talk; it's a detailed look at creating a business that affords more freedom, whether that means paying off debt, traveling, or simply designing a life with more flexibility. Tune in for a blend of strategic business advice and personal development insights, all drawn from Michael’s own journey from a structured 9-5 to successful self-employment. The podcast serves as a direct mentorship for anyone feeling stuck, providing the tangible tools and mindset needed to turn professional aspirations into a working reality.
Author: Language: English Episodes: 100

Inspire Your Success
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