97 - The #1 Thing Every Writer Needs to Succeed

97 - The #1 Thing Every Writer Needs to Succeed

Author: Michael Leonard: Copywriter & Freelance Writing Coach June 10, 2020 Duration: 15:49

In today's episode, I am sharing the #1 thing every writer needs, as well as how to achieve it through 3 simple steps.

The thing I would love to share with you today is a quick and easy thing that you can do as a beginning writer TODAY. And that is creating your niche. And I would argue that this is one of the best things that you can do as a freelance writer for so many reasons. 

I always tell people when they join freelance to 5k and they don't have a niche yet, I say Hey, no problem. But that is something you're gonna want to get to sooner rather than later just because when you have a niche, you can charge more money. You become an expert in your niche, which helps you attract more clients. Plus the better and more versed you are at a specific subject, the faster you can write, which then means the more clients you can take on if you want, which then means, of course, more income and hitting your goals. So today I want to give you just a really simple three-part formula to finding your own niche!

 

So, here's my simple 3-step formula to finding your own niche:

  1. Either find a subject which you're knowledgeable about already, or you want to have a strong desire to learn about it
  2. Make sure the niche is in demand
  3. Make sure it's at least profitable

There's also another thing I need to mention! I have talked a lot about how I love golf and writing about golf, but I would say my main niche is still the digital marketing side of things. The golf niche is something that I love doing. Um, it provides extra money... And I love doing it - so I consider it my secondary niche.

So what I've done the last two years is having a secondary niche, about which I talk a lot more inside Freelance to 5K. Although most writing coaches are not telling you to do this, this is a little hack that I've used. That way I have my main niche which is more profitable or has more opportunities, but I use that secondary niche to really recharge and fall in love with my writing.


FREE TRAINING - 3 Ways to Land Freelance Writing Clients: inspireyoursuccess.com/training

Apply for 1:1 Coaching with Michael: inspireyoursuccess.com/coach


Michael Leonard was a professional copywriter earning a solid salary before he walked away from that career in 2017. With no safety net, he built a thriving online writing business from the ground up. In his Inspire Your Success podcast, he gets into the real work behind that transition, moving beyond simple inspiration to offer a practical roadmap. Each conversation is grounded in his experience as a freelance writing coach, focusing on the actionable steps needed to build a sustainable independent career. You’ll hear honest discussions about the mental shifts required to leave a traditional job, the systems that actually generate income, and how to navigate the common pitfalls of entrepreneurship. This isn't about vague motivational talk; it's a detailed look at creating a business that affords more freedom, whether that means paying off debt, traveling, or simply designing a life with more flexibility. Tune in for a blend of strategic business advice and personal development insights, all drawn from Michael’s own journey from a structured 9-5 to successful self-employment. The podcast serves as a direct mentorship for anyone feeling stuck, providing the tangible tools and mindset needed to turn professional aspirations into a working reality.
Author: Language: English Episodes: 100

Inspire Your Success
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