133. Gary Flake on Overture, Yahoo and the History of Search

133. Gary Flake on Overture, Yahoo and the History of Search

Author: Brian McCullough February 27, 2017 Duration: 1:42:03
Internet History Podcast
SocietySociety & CultureCultureTechnology
Gary Flake has been involved with search technology ever since he got turned on to this particular field in college. In this wide-ranging discussion, Gary lays out for us, basically, the history of search technology before Google, the impact of Google, and then, since he lived it, the notion of competing with Google. The reason why Gary can talk so in depth about all of this is that he was Yahoo's Chief Science Officer in the early 2000s, when Yahoo, via the infamous project Panama, and other initiatives, attempted to keep Google from taking over the entire search market. And because, prior to that, Gary was at Goto/Overture, he gives us basically the entire story of the birth of paid search as an industry. The story of Google is about two miracles. The first miracle is the Google algorithm that essentially solved search. And the second miracle is paid search... AdWords, AdSense, all of that... which is essentially the greatest advertising machine ever invented. But, not a lot of people remember: paid search was actually invented, not by Google, but by Goto/Overture.

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Brian McCullough's Internet History Podcast digs into the foundational stories of our digital world, exploring the pivotal moments and forgotten detours between the rise of the first mainstream web browser and the dawn of the modern mobile era. This isn't just a dry recounting of dates and corporate maneuvers. Instead, the podcast weaves together the intersecting threads of technology, business, and the profound societal shifts they triggered. You'll hear about the personalities, the breakthrough products, the spectacular failures, and the cultural phenomena that collectively built the internet as we know it. Each episode serves as a chapter in a larger, ongoing narrative about how connectivity reshaped everything from commerce and communication to creativity and community. For anyone curious about how we got here, this series provides essential context, revealing the human drama behind the code and the hardware. Tune in for a deeply researched, engagingly told chronicle of the forces that defined a generation and continue to shape our future.
Author: Language: English Episodes: 100

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Internet History Podcast
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