The Interview Connections Podcast | Podcast Guesting Agency for Coaches
Most business owners are making decisions every day but how many of those decisions are actually built to last? Dawn K. Kennedy, author of Before You Decide: The Field Manual for Durable Decisions Under Pressure, joins me on the Interview Connections podcast to talk about why so many businesses fail not because of a bad idea, but because of how decisions get made (or avoided) along the way.
Dawn brings a uniquely grounded perspective to this conversation. She's a business law attorney, a former Army Capabilities Developer and Fortune 500 Intelligence Analyst, and the co-owner of a family coffee roastery, giving her real skin in the game across both service-based and product-based businesses. Her book is not a fluffy entrepreneur read. It's a field manual, and it shows.
In this episode, we cover:
Resources mentioned:
Before You Decide: The Field Manual for Durable Decisions Under Pressure by Dawn K. Kennedy — available on Amazon now.
Unreasonable Hospitality by Will Guidara — recommended by Dawn as a companion read on staying true to your original purpose as a business evolves.
Free resources and guidebooks available at DawnKKennedy.com.
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