How to Know if Podcast Guesting is Right For Your Business

How to Know if Podcast Guesting is Right For Your Business

Author: Jessica Rhodes April 28, 2025 Duration: 22:04

In this episode of the Interview Connections Podcast, Jessica Rhodes and Margy Feldhuhn get candid about a question not enough people ask before diving into podcast guesting: Is this the right strategy for your business?


With over 30,000 interviews booked and 800+ clients served, they’ve seen firsthand who this strategy works for—and which businesses it does not move the needle for. If you're wondering whether podcast guesting is the best next investment for your business, this episode is a must-listen.


What You’ll Learn:

  • The key signs that podcast guesting is not a fit for your business
  • What makes someone a perfect guesting candidate
  • Why having a compelling story isn't enough (without a way to monetize)
  • The types of business goals podcast guesting supports—SEO, visibility, high-ticket client acquisition, and more
  • How your online presence (or lack thereof) can make or break your success


Who Should Skip Podcast Guesting:

  • Those without an offer or a business model that can monetize global visibility
  • Entrepreneurs with ultra-niche or hyper-local audiences
  • High-volume, low-ticket business models
  • People without a website or online presence
  • Guests with highly controversial public personas (hosts will check!)


Who Should Absolutely Do It:

  • Entrepreneurs with high-ticket offers or services
  • Brands that thrive when their audience understands the strategy behind the offer
  • Experts with strong personal stories that differentiate them from competitors
  • Founders looking to build SEO, brand authority, and content assets
  • Businesses whose clients are actively searching for what they offer


Connect with Us:

📱DM us on Instagram @InterviewConnections

💻 Book a consult!


Referenced in this Episode:

Digital Dominance Podcast feat. Jessica – for a great website designer recommendation



Ever wondered how some experts seem to be everywhere on your favorite podcasts, then effortlessly turn those conversations into a thriving business? That’s the world explored in Interview Connections | The Leading Podcast Booking Agency. This isn't just about getting a guest spot; it's a deep dive into the strategy of leveraging podcast interviews to build authority and attract high-value clients. The host, who founded the first-ever agency of its kind, shares a unique origin story: it all began in 2013 booking her father, a business coach, onto shows so she could work from home as a new mom. From that personal experiment grew a multi-seven-figure agency dedicated to this specific craft. Each episode pulls back the curtain on the practical steps, mindsets, and behind-the-scenes work that transform a simple interview into a powerful client conversion tool. You’ll hear real talk about pitching, preparation, and the post-interview follow-up that actually works, all tailored for coaches and service-based entrepreneurs. Tune in for honest conversations that move beyond theory, offering a clear roadmap for anyone serious about using the podcast landscape to grow a premium business.
Author: Language: English Episodes: 100

Interview Connections | The Leading Podcast Booking Agency
Podcast Episodes
Your Business Isn't Sustainable...And That's Okay [not-audio_url] [/not-audio_url]

Duration: 6:30
On today’s episode of Monetize the Mic, Margy and Jess discuss why your business isn’t sustainable and why that’s not entirely a bad thing. After a coaching client came to the realization that her business wasn’t sustain…
Top 5 CEO Lessons from 2021 [not-audio_url] [/not-audio_url]

Duration: 26:19
On today’s episode of Monetize the Mic, Margy is sharing her top five CEO lessons from 2021. Margy and Jess talk about the importance of asking questions to advocate for your own clarity, being a stand for your own excel…
Dangerous Truisms [not-audio_url] [/not-audio_url]

Duration: 31:22
On today's episode of Monetize the Mic, Margy and Jess are talking about the power of just taking the leap and implementing something, even if it's not perfect right now. "Do it, even if it's sloppy" is not universally g…
Don't Make a Vision Board [not-audio_url] [/not-audio_url]

Duration: 8:33
On today's episode of Monetize the Mic, Margy and Jess are talking about why you shouldn't make a vision board...because you should make a presence board instead. For some people, vision boards are helpful to guide you t…
Does Your CTA Need a Facelift? [not-audio_url] [/not-audio_url]

Duration: 11:51
On today's episode of Monetize the Mic, Jess and Margy talk about how to improve your call to action. The call to action is how you convert the audience of the show into clients, so you want to be intentional when creati…
Closing High Ticket Sales Outside of Launches [not-audio_url] [/not-audio_url]

Duration: 15:48
On today's episode of Monetize the Mic, Jess and Margy discuss how you can close high ticket sales outside of a launch by guesting on podcasts. Your interviews will help you develop high trust with podcast audiences and…
What Success Looks Like with Podcast Guesting [not-audio_url] [/not-audio_url]

Duration: 17:10
On today’s episode, of Monetize the Mic, we’re answering the frequently asked question: What does success look like with podcast guesting? After establishing who this strategy is and isn't for, Margy and Jess go over the…
Delivering a Brand Strengthening Interview [not-audio_url] [/not-audio_url]

Duration: 23:15
On today's episode of Monetize the Mic, Jess and Margy are talking about how to deliver a brand strengthening podcast interview so you can skyrocket your visibility (because you don't have a brand if nobody knows who you…
17 Tips for Maximizing Your Experience and Results as a Podcast Guest [not-audio_url] [/not-audio_url]

Duration: 10:09
Jess and Margy are the co-owners of Interview Connections, the first and leading podcast booking agency. This is the podcast to teach you how to transform your business and life with the power of visibility and strategy!…
Increasing Your Profit with Melissa Houston [not-audio_url] [/not-audio_url]

Duration: 26:34
Jess and Margy are the co-owners of Interview Connections, the first and leading podcast booking agency. This is the podcast to teach you how to transform your business and life with the power of visibility and strategy!…