Podcast Data and Metrics: How to Select Podcasts as a Guest

One of the biggest questions our incoming clients ask us is: How do I know if a show is a good fit for me?

Lots of podcast guests assume that if a show host has a big social media following, they must also have a big podcast audience, or if they have a lot of ratings and reviews on Apple, their audience must have a lot of engaged buyers in the audience.

In this episode, we will help you understand and analyze each available data point in podcasting so you can implement a sound podcast guesting strategy and choose the RIGHT podcasts to be on for your business goals.

You’ll learn:

• Why social media follower counts are misleading—and what to look at instead
• The one website metric that could skyrocket your SEO
• The truth about listener numbers (hint: you don’t have access to them)
• Why Spotify, Apple, and YouTube reviews don’t tell the full story
• What ListenNotes “score” really means—and why it’s flawed
• The real reason you might be obsessing over numbers: lack of strategy

Plus, we share a powerful mindset shift: stop treating podcast guesting as a volume game, and start treating it like a networking strategy. Because with the right message and funnel, a podcast with 100 listeners could lead to millions in revenue.