Topic: Avoiding the Marketing Word Salad

Topic: Avoiding the Marketing Word Salad

Author: Rita Crompton October 18, 2025 Duration: 31:17

Session 1: Rita and Michael will talk about The Marketing Word Salad.


Session 2: Inventor: Jean Moody Phone: Wrap-A-Candle Email: jmoody@carecredit.com Questions: 1. Jean, tell us about Wrap-A-Candle 2. You plan to market your product. 3. What is your goal for Wrap-A-Candle?


Session 3 Inventor: Jerry Meals Phone: 7 7 5 - 8 3 0 - 3 6 3 3 Email: jerrymeals1@gmail.com Product: ACUPRESS Ear Website: https://acupressear.com/ Bio: Harness the healing power of acupressure therapy. Precision Acupressure Therapy : Designed to target over 200 acupressure points and 25 000 nerve endings in the ears, Acupress Ear Headphones alleviate not only stress and anxiety but also effectively combat nausea, joint pain, and chronic pain, along with a host of other ailments. Questions: 1. Jerry, what is the Acupress Ear? 2. What have you learned about the words and how important they are to the message? 3. Marketing is really based on less is more. How did you learn this? 4. Tell our listeners where they can get ACUPRESS Ear right now.


Session 4: Industry Expert: Don Skaggs Leader of KY Inventor Group. Phone: 859-361-5969 Email: don.skaggs@kyinventors.org

Bio: Don Skaggs is an inventor, entrepreneur, speaker, author, and consultant to a wide range of businesses. His experience includes bootstrapping startup companies from initial idea to successful exit, developing products, creating & implementing new marketing strategies, helping small companies move forward, and successfully launching new products. Don is president of The Fulson Group which includes the Empowered Inventing brand, providing specialized courses, consulting and more to inventors, entrepreneurs, startups, and small businesses, and includes the Empowered Inventing TV YouTube Channel. Don is also president of the Inventors Network KY, a nonprofit that helps inventors through education and support services. Questions: 1. Don, marketing is certainly challenging. The words are critical. A “word salad” can be a killer. Why? 2. How can an inventor learn the best marketing words before they make a critical mistake?


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Ever wonder why some brilliant ideas become household names while others never make it off the shelf? That’s the central puzzle explored in Invent America Podcasts with America's Inventor Lady, Rita Crompton, and the Cajun Contractor, Michael King, Founder of HomeTalkUSA. Each week, Rita and Michael pull back the curtain on the entire journey from concept to consumer, moving beyond simple inspiration to tackle the real, often messy work of bringing an invention to life. Their conversations are grounded in practical reality, featuring candid talks with inventors who have been in the trenches and specialists who understand manufacturing, marketing, and legal hurdles. You’ll hear firsthand accounts of both setbacks and breakthroughs, getting a honest look at what “mind to market” truly requires. This isn’t just theory; it’s a roadmap built from shared experiences. The dynamic between Rita’s inventive expertise and Michael’s contractor’s perspective on building things that last creates a uniquely balanced discussion. Tuning into this podcast feels like getting actionable advice from two seasoned guides who are genuinely invested in demystifying the path to success. Whether you’re tinkering in your garage or are ready to pitch to investors, the insights gathered here offer valuable lessons on resilience, adaptation, and the specific ingredients that can turn a clever idea into a viable product.
Author: Language: English Episodes: 100

Invent America Podcasts with America's Inventor Lady, Rita Crompton, and the Cajun Contractor, Michael King, Founder of HomeTalkUSA
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