Topic: Why Trade Shows Beat Social Media for Inventors (ASD Market Week Preview)

Topic: Why Trade Shows Beat Social Media for Inventors (ASD Market Week Preview)

Author: Rita Crompton February 1, 2026 Duration: 37:45

Is social media marketing a dead end for inventors? In this episode of Invent America, we argue that you can accomplish more in three days at a trade show than in six months online.


Join host Michael King and "Americs's nventor Lady" Rita Crompton (broadcasting from the beach in Hawaii!) as they discuss the upcoming ASD Market Week.


We are joined by product placement expert Kevin Cody and ASD’s VP of Buyer Relations, Stephanie Behring-Hale, to break down why "keyboard magic" can’t replace a handshake.


In this episode, we cover:

-- The ROI of Face-to-Face: Why buyers need to see, touch, and demo your invention to truly understand it.

-- The "Watch" Rule: How to know instantly if your sales pitch is failing.

-- The Hub: The new networking and education center at ASD Market Week covering everything from AI to purchasing.

-- Real Success Stories: From a fire escape modeled after airplane chutes to a new device teaching infants how to suck.


Don't rely on algorithms to sell your product. Get back to the basics of relationships and trust.


#Inventing #ASDMarketWeek #ProductLaunch #RetailStrategy #InventorLady


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Ever wonder why some brilliant ideas become household names while others never make it off the shelf? That’s the central puzzle explored in Invent America Podcasts with America's Inventor Lady, Rita Crompton, and the Cajun Contractor, Michael King, Founder of HomeTalkUSA. Each week, Rita and Michael pull back the curtain on the entire journey from concept to consumer, moving beyond simple inspiration to tackle the real, often messy work of bringing an invention to life. Their conversations are grounded in practical reality, featuring candid talks with inventors who have been in the trenches and specialists who understand manufacturing, marketing, and legal hurdles. You’ll hear firsthand accounts of both setbacks and breakthroughs, getting a honest look at what “mind to market” truly requires. This isn’t just theory; it’s a roadmap built from shared experiences. The dynamic between Rita’s inventive expertise and Michael’s contractor’s perspective on building things that last creates a uniquely balanced discussion. Tuning into this podcast feels like getting actionable advice from two seasoned guides who are genuinely invested in demystifying the path to success. Whether you’re tinkering in your garage or are ready to pitch to investors, the insights gathered here offer valuable lessons on resilience, adaptation, and the specific ingredients that can turn a clever idea into a viable product.
Author: Language: English Episodes: 100

Invent America Podcasts with America's Inventor Lady, Rita Crompton, and the Cajun Contractor, Michael King, Founder of HomeTalkUSA
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