How to Combat Ad Fraud and Protect Your Digital Ad Spend with Rich Kahn

How to Combat Ad Fraud and Protect Your Digital Ad Spend with Rich Kahn

Author: Phil Better May 14, 2025 Duration: 39:21
Ready to stop wasting your ad budget? In this episode of Invest In Yourself: the Digital Entrepreneur Podcast, host Phil Better sits down with digital marketing visionary Rich Kahn, cofounder and CEO of Anura, to reveal powerful strategies for growth, branding, and defeating online fraud that every digital entrepreneur needs in their toolkit. Rich Kahn is a serial entrepreneur with decades of experience in scaling startups, building innovative tech, and earning industry accolades like the Ernst & Young Entrepreneur of the Year Award. Rich shares how he grew multiple businesses from scratch, including one that landed on the Inc. 5,000 list five years running. He dives deep into the mindset required for digital entrepreneurship, real-world lessons from the .com boom and bust, and his journey creating one of America’s fastest-growing advertising and marketing companies. Tune in as Rich explains the massive scale of ad fraud impacting businesses today—and how smart entrepreneurs can protect their ROI with cutting-edge digital security and fraud prevention. Discover actionable advice on scaling a business, the importance of strong branding, leveraging SEO for growth, and the best monetization tactics for startups in today’s rapidly changing landscape.

Phil Better, known to many as The Podcast Mogul, hosts Invest In Yourself: The Digital Entrepreneur Podcast, a three-times-weekly conversation built on the idea that your most important business asset is you. This isn't about abstract theory; it's a practical dialogue focused on the real work of building a life and livelihood online. Phil draws on his own deep background in the digital space, particularly in guiding podcasters, to steer conversations toward actionable ground. You'll hear from founders who have navigated the path to creating sustainable online businesses, as well as from individuals in the earlier, often messy, stages of their entrepreneurial journey. The discussions naturally cover the intertwined areas of strategy, mindset, and daily execution, reflecting the podcast's roots in business, education, and self-improvement. Each episode aims to move beyond simple inspiration, offering listeners a mix of hard-won insights and tangible methods they can apply directly to their own ventures. The rhythm of the show-releasing regularly each week-creates a consistent source of perspective and motivation, making this podcast a reliable companion for anyone committed to doing the work of growing a digital enterprise while continually developing their own capabilities and vision.
Author: Language: English Episodes: 100

Invest In Yourself: The Digital Entrepreneur Podcast
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