How High Can It Go?

How High Can It Go?

Author: Fi Plan Partners November 18, 2025 Duration: 4:58

Corporate Earnings: A Powerful Undercurrent
Despite recent worries, rising credit card delinquencies, increases in announced layoffs, and other soft spots across the economy, corporate earnings continue to deliver strong support for equity markets. In the third quarter, 82% of S&P 500 companies surpassed earnings expectations, handily beating the four-year average of 76.3%. Year-over-year earnings growth for the index reached 13.1% as of November 7th, on pace to mark the fourth consecutive quarter of double-digit earnings expansion. With analysts expecting record earnings in the coming quarters, valuation questions naturally follow. The S&P 500’s forward price-to-earnings ratio stood at 23.1 in late October, well above the 10-year average of 18.6. Whether these valuations represent overpricing or simply reflect confidence in consistent earnings growth remains an essential question as investors assess market durability. For now, strong fundamentals continue to underpin equity performance and will remain a critical factor to watch moving into the fourth quarter./span>

Technical Signals: A Market Building Its Floor
While earnings paint the fundamental picture, technical analysis helps interpret how investors are reacting in real time. The recent movement of the S&P 500 offers several key insights into short-term market behavior. A central indicator is the 50-day moving average, which represents the average entry point of recent buyers. Throughout the year, the index has repeatedly dipped to this level and bounced higher. These rebounds suggest that investors reaching breakeven levels are choosing to reinvest rather than exit, reinforcing confidence and helping form a “floor” in the market. The primary support level being monitored sits at 6,646 on the S&P 500. Should the index fall below that mark, the next significant support level appears near 6,344. These levels are not meant as day-trading signals, but rather as structural indicators of investor sentiment. When combined with robust earnings growth, these technical patterns suggest that the market is forming a stable foundation heading into year-end—one supported by both improving fundamentals and strengthening investor conviction.

Government Policy & Business Confidence: Conditions Set for 2026
With the longest government shutdown in U.S. history now concluded, attention has shifted to broader economic conditions and what lies ahead in 2026. A combination of business and consumer tax cuts is expected to inject roughly $285 billion of additional stimulus into the economy that year. At the same time, a more accommodative Federal Reserve, characterized by rate cuts and an end-to-balance-sheet contraction, adds further tailwinds. Even during the shutdown, third-party surveys provided meaningful insights into executive sentiment. CEO confidence, measured by the Chief Executive Group, rose sharply in early November. Executives reported signs of strengthening demand, renewed capital projects, easing inflation pressures, and more clarity on tariffs. As confidence improves, companies are signaling plans to increase hiring, expand revenue, and pursue strategic growth initiatives in the coming 12 months. Deal-making activity reflects this shift in tone. Mergers and acquisitions are gaining steam, supported by a friendlier regulatory backdrop. Initial public offerings, which nearly disappeared in 2022 and remained sluggish through 2023, are also showing signs of revival as market conditions turn more favorable. These developments suggest a growing willingness among corporate leaders to deploy capital and pursue long-term opportunities, an encouraging sign for economic momentum heading into 2026.

Greg Powell, CIMA®
President and CEO
Wealth Consultant
Email Greg Powell here

Bobby Norman, CFP®, AIF®, CEPA®
Managing Director
Wealth Consultant
Email Bobby Norman here

Trey Booth, CFA®, AIF®
Chief Investment Officer
Wealth Consultant
Email Trey Booth here

Ty Miller, AIF®
Vice President
Wealth Consultant
Email Ty Miller here

 

Fi Plan Partners is an independent investment firm in Birmingham, AL, with a team of professionals serving clients across the nation through financial planning, wealth management and business consulting. The team at Fi Plan Partners creates strategies in the best interest of their clients using fee based investing.

The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual. All performance referenced is historical and is no guarantee of future results. All indices are unmanaged and may not be invested into directly.

Economic forecasts set forth in this presentation may not develop as predicted.

No strategy can ensure success or protect against a loss.
Stock investing involves risk including potential loss of principal.

Securities and advisory services offered through LPL Financial, Member FINRA/SIPC and a registered investment advisor.

The post How High Can It Go? first appeared on Fi Plan Partners.


Trying to navigate the financial markets can feel like deciphering a complex code without a key. Investors' Insights and Market Updates cuts through that noise, offering a grounded conversation about the forces shaping your portfolio. Each episode breaks down current economic trends and market movements into understandable segments, moving beyond headlines to explore their real-world implications for your money. You'll hear practical strategies focused on long-term wealth building, discussing everything from asset allocation to managing risk in volatile conditions. This isn't about get-rich-quick schemes; it's about cultivating the knowledge and discipline necessary for sustained financial growth. Tune in for a thoughtful, educational approach to investing that treats your financial future with the seriousness it deserves. This podcast serves as a regular check-in for anyone looking to refine their approach to personal finance and self-directed improvement.
Author: Language: en-us Episodes: 100

Investors' Insights and Market Updates
Podcast Episodes
Taxes, Oil, and Technicals [not-audio_url] [/not-audio_url]

Duration: 8:03
In this episode of Investors’ Insights, we break down the key forces shaping the markets: tax reform, oil prices, and technical signals. With the Senate’s new tax bill diverging sharply from the House version, we explore…
Mid-Year Outlook [not-audio_url] [/not-audio_url]

Duration: 4:21
In this episode, Adam Vansant and Sonja McGittigan break down smart, proactive strategies to get ahead of key year-end planning items like RMDs, IRA contributions, and more. They also highlight the importance of keeping…
Facts Not Emotions [not-audio_url] [/not-audio_url]

Duration: 8:03
This week on Investors’ Insights, we cut through the noise with facts, not emotions, on market reactions to geopolitical tensions, historical data, and the Fed’s latest moves. Tune in for timely insights on how these dev…
Behind The Curtain [not-audio_url] [/not-audio_url]

Duration: 7:55
In this episode, the Portfolio Team pulls back the curtain on market momentum, revealing why the data paints a more optimistic picture than the headlines suggest. Greg Powell and Bobby Norman break down key profit trends…
Selling a Business: External Options [not-audio_url] [/not-audio_url]

Duration: 5:37
In this episode of Educational Insights, Bobby Norman, CFP®, AIF®, CEPA®, and Robert Moody, CFP®, CEPA®, explore external exit strategies for business owners, including private equity, strategic buyers, open market sales…
Better Than Expected [not-audio_url] [/not-audio_url]

Duration: 6:21
In this week’s episode, The Portfolio Team reveals a surprising $225 billion stimulus flowing to small businesses and breaks down how strong earnings, and growing tariff uncertainty, are shaping the market outlook. Don’t…
Selling a Business: Internal Options [not-audio_url] [/not-audio_url]

Duration: 5:49
In this episode of Educational Insights, Bobby Norman, CFP®, AIF®, CEPA®, and Robert Moody, CFP®, CEPA®, dive into key internal exit options for business owners, from intergenerational transfers to selling to employees.…
Confidence Building? [not-audio_url] [/not-audio_url]

Duration: 6:27
In this episode, the Portfolio Team unpacks the $300 billion shift in U.S.-China trade talks, its impact on market momentum, and key updates on the new tax bill. Tune in for insights on whether this rally has staying pow…
Hot off the Press [not-audio_url] [/not-audio_url]

Duration: 5:59
In this episode of Investors’ Insights, the Portfolio Team breaks down the latest developments from the U.S. and China trade talks and what the 90-day tariff reprieve could mean for the markets. They also cover key updat…
Market Resistance [not-audio_url] [/not-audio_url]

Duration: 5:52
The market can’t ignore the signals the Fed is sending, and we’re unpacking what the data really means. In this episode of Investors’ Insights, our Portfolio Team breaks down key technical indicators, interest rate expec…