Nicotine Pouches Targeting Teens

Nicotine pouches are exploding in popularity—especially among teens—thanks to flashy packaging, fruity flavors, and zero age restrictions. Marketed as a “healthier” alternative to cigarettes and even endorsed by athletes, these discreet, tea-bag-like products are flooding shelves and ads. The WHO warns they’re highly addictive, especially for developing brains, and can harm heart health—with no nicotine limits unlike vapes. While a ban for under-18s kicks in October 26, advertising restrictions won’t arrive until next year. Some brands sell pouches with 150mg of nicotine—far exceeding cigarettes or vapes. Lawmakers are demanding immediate regulation, calling current marketing to kids unethical and dangerous.

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