Target is removing synthetic colors from all cereals by May, with 85% already dye-free. Collaborating with brands, theyre accelerating healthier choices, following consumer and government trends. Other giants like Kraft Heinz, Nestle, and Conagra Brands are also pledging to cut synthetic dyes. General Mills targets full removal by 2026, while Walmart aims to ditch 30 additives by 2027.
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