Amazon Week 38 - 2024

Amazon Week 38 - 2024

Author: It's Always Day One September 17, 2024 Duration: 5:44
In this episode, we dive into the most important updates you need to know to stay ahead. From Amazon's image overhaul in search results to the new ASIN Search feature in Business Reports, we break down how these changes impact your strategy. We’ll also cover why broad match modifiers and multi-layered ad campaigns are crucial for expanding reach and protecting your brand.Plus, we explore the newest Community Updates, including Amazon’s “Five Box Rule” for optimized shipments, the shift toward...

George Reid spent years inside Amazon, learning the company's unique culture and operations from the ground up. Now, as a consultant, he applies that insider knowledge to help brands navigate the vast and often confusing marketplace. In his It's Always Day One podcast, he draws on that dual perspective, creating conversations that feel less like formal interviews and more like practical strategy sessions. Each episode brings together a thoughtful mix of voices: seasoned consultants who've solved complex problems, successful brand owners who've built their sales from scratch, agency experts, and current Amazon employees. They all gather around a central idea: that the most critical progress often comes from revisiting the basics. The discussions focus on those fundamental, sometimes overlooked questions that can redefine an approach to selling on the platform. You'll hear specific tactics, candid stories about what worked and what didn't, and actionable advice distilled from real-world experience. This isn't about abstract theory; it's a direct line to the nuanced thinking required to build and sustain a thriving Amazon business. The podcast's title reflects a core Amazon principle-maintaining a first-day mentality of innovation and urgency-and every conversation is designed to help you apply that relentless focus to your own venture. Tune in for a consistently detailed and grounded look at the ever-evolving landscape of e-commerce.
Author: Language: en-gb Episodes: 100

It's Always Day One
Podcast Episodes
Amazon Attribution Traffic Insights of 2022 (Week 22, Lesson 3) [not-audio_url] [/not-audio_url]

Duration: 4:16
Amazon's Brand referral team shared interesting insights about engagement. These include Search being the highest contributor, email conversion rates being high across categories, and external traffic increasing sales on…
Going From Loss to £7.4k profit in 4 months (Week 22, Lesson 1) [not-audio_url] [/not-audio_url]

Duration: 7:37
In this episode, we present another interesting case study of how we were able to go from no profit to over £7.4k in 4 months.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every w…
Amazon adds new options for SB budget rules (Week 22, Lesson 2) [not-audio_url] [/not-audio_url]

Duration: 1:27
You can now select Top of search IS, and % of sales New-to-brand as performance indicators, in addition to ROAS, for the budget increase.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeF…
SP Ads showing on SD placements (Week 21, Lesson 4) [not-audio_url] [/not-audio_url]

Duration: 1:04
Recently, SP ads were spotted running on the SD ad placement on PDP and looked similar to the SD creative.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazo…
We tried the new Subscribe and Save voucher (Week 21, Lesson 3) [not-audio_url] [/not-audio_url]

Duration: 1:48
Within 2 weeks, it helped generate over £500 in additional sales, get more subscribers, and higher conversion.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your A…

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