"We walk the talk—not talk the talk."
"Expect the unexpected—Japan will challenge every assumption you bring."
"The language we use programs our mindset—'we' means we're in it together."
"Creating little leaders is more powerful than just giving orders."
"Trust here runs deeper—it's built case by case, moment by moment."
Previously Yvette was Managing Director Hong Kong and South China; National Sales Manager, Hong Kong, South and West China; Business Development And Key Account Manager, Greater China. She has a Master of Science from the University of Reading and a BA from Oxford Brookes University
Yvette's leadership journey is marked by a deliberate pursuit of challenges and cultural contrasts. She views leadership as a dynamic relationship built on trust, adaptability, and empathy—particularly crucial in navigating cross-cultural business environments like Japan. Taking over her organization in Tokyo during the onset of the COVID-19 pandemic, Yvette saw opportunity within disruption. The crisis leveled traditional expectations and provided her with a rare chance to build credibility and trust with her team from the ground up, not as a foreign imposition, but as a shared survivor of an unprecedented time.
Leading a team in Japan, Yvette quickly discovered that the leadership style required differed greatly from her previous experiences in Hong Kong, China, and the UK. Japanese teams, she observed, value preparation over improvisation and consensus over individual assertion. While her background leaned more toward rapid execution and adaptive correction, she learned to balance that with Japan's cultural emphasis on structure and perfection in implementation. Her leadership had to evolve to emphasize patience, inclusivity, and long-term trust-building.
She also had to navigate Japan's deeply embedded hierarchical norms. Rather than simply asserting authority, Yvette focused on empathy and consistent communication. She intentionally stepped away from the pedestal of title and role to speak directly—and frequently—with team members at all levels. This practice of daily, informal engagement helped break down barriers, inviting ideas and dialogue in a culture often hesitant to voice dissent or innovation publicly.
A core tenet of her leadership philosophy is the development of "little leaders"—empowering team members to take ownership of decisions and develop their own voices. She acknowledged the difficulty of encouraging initiative in a traditionally deferential culture, but saw the value in allowing team members to try, fail, and learn. Mistakes were treated as shared learning opportunities, framed as "we" moments to avoid fear or blame. This approach fostered trust and motivated individuals to gradually speak up and contribute more actively.
Yvette also emphasized the importance of translating the company's global vision into locally meaningful action. Rather than treating values and mission as distant mandates, she sought to connect them to tangible customer experiences. Post-project debriefs became teaching moments where the team could reflect on how their values shaped outcomes. This made abstract ideals like trust and service more relatable and alive in the day-to-day.
Understanding that Japanese business culture places clients at the top of the hierarchy, often at the expense of innovation or efficiency, Yvette introduced the idea of partnership. Though she knew this was a radical shift from the servant mindset, she saw the necessity of guiding both clients and teams toward more collaborative, value-driven relationships.
Ultimately, Yvette's leadership is defined not by asserting control, but by creating a culture where people feel safe to contribute, grow, and lead in their own right. Her presence as a non-Japanese, non-Caucasian woman helped her defy assumptions and craft a leadership identity that fits neither a local mould nor a global cliché—but one tailored to the team she is building.
