264 Richard Cohen, Founder Village Cellars

264 Richard Cohen, Founder Village Cellars

Author: Dr. Greg Story September 6, 2025 Duration: 56:28

"If you feel you should say something, shut up for a little while and work out what's going on."

"Leadership starts with humility, respect, and the ability to listen to people."

"Always avoid saying, 'I'm bringing this in because something's not quite right.' That doesn't work."

"If you're at the top, you take responsibility for just about everything that happens."

"Work harder than everybody else, but let others feel instrumental in getting the job done right."

Previously Richard was a Mining Engineer at Bougainville Copper Limited, an Engineer – at his Father-in-law's Metallurgical Company, Toyama, Japan, Founder & Design Engineer – Independent Export Engineering Business

Richard's leadership philosophy is anchored in respect, humility, and patience—qualities he views as essential for building trust and inspiring loyalty, especially in Japan. He believes that small, deliberate actions carry more weight than grand declarations. For example, he stresses the importance of learning simple but culturally significant greetings, using them at the right moments to establish rapport and credibility. These small demonstrations of cultural understanding, he argues, can open more doors than technical expertise alone.

Patience is another defining element of his approach. He warns against rushing to impose solutions, even when the answer seems obvious. In his experience, prematurely interrupting discussions or pushing for immediate action often backfires in the Japanese context. Instead, he advises allowing everyone to have their say—even if it means revisiting the same points multiple times—because it preserves harmony and ensures that when action is taken, it is supported by the group. This measured pace, though slower, builds stronger alignment and avoids alienating colleagues.

For Richard, leadership is also about creating an environment where problems are addressed collaboratively rather than through blame. When issues arise, he prefers to spend time alongside the people directly involved, observing their work and experimenting with alternative approaches himself. This hands-on troubleshooting not only leads to better solutions but also signals to the team that leadership is invested in the outcome. By shouldering responsibility and avoiding public criticism, he fosters an atmosphere where people feel safe to speak up and contribute ideas.

Empowerment is built into the structure of his business. Sales performance, for example, is measured relative to the specific customers each salesperson manages, rather than through blanket volume comparisons. This ensures fairness, keeps competition healthy, and allows team members to focus on improving their own accounts rather than comparing themselves to colleagues with very different portfolios. It also encourages voluntary problem-solving: rather than being told they are underperforming, salespeople often self-identify areas for improvement and seek guidance.

Richard also understands the importance of leading by example. He believes that working harder than anyone else—and being seen to do so—creates a natural influence that doesn't require constant enforcement. When necessary, he will stay over weekends to fix a problem so that it's resolved by Monday morning, demonstrating commitment and setting a standard for others.

He cautions leaders against framing change as a correction for something "wrong," as this creates resistance and defensiveness. Instead, he introduces new initiatives as opportunities to build or improve, inviting others to shape and adapt them. This gentle but purposeful approach helps innovation take root without undermining existing practices.

Ultimately, Richard defines leadership as the ability to guide others toward shared goals without undermining their dignity or sense of contribution. In his view, success comes not from commanding obedience but from inspiring people to feel that they own the results. By combining cultural sensitivity, patience, and a genuine willingness to share credit, he has built a loyal, long-serving team—proof that in Japan, trust and respect are the true

 


Hosted by Dr. Greg Story, Japan's Top Business Interviews Podcast By Dale Carnegie Training Tokyo Japan offers a direct line to the experiences and strategies of executives operating within one of the world's most distinct economies. Each conversation moves beyond theory, focusing on the practical realities of management and leadership as told by those doing the work. You'll hear from a diverse roster of guests, from seasoned leaders at large corporations to innovative founders of growing ventures, all sharing their firsthand accounts of navigating Japan's unique business culture. This podcast provides valuable context on everything from building effective teams and driving organizational change to understanding the nuances of negotiation and customer relations in this market. Whether you're currently leading a team in Japan, planning to expand your business there, or simply curious about how professional success is achieved in a different cultural framework, these interviews deliver grounded insights. Tune in for authentic discussions that cut through the clichés, offering a clearer picture of what it truly takes to succeed. The depth and variety of perspectives make this series a consistently useful resource for anyone engaged with the business landscape in Japan.
Author: Language: English Episodes: 100

Japan's Top Business Interviews Podcast By Dale Carnegie Training Tokyo Japan
Podcast Episodes
284 Grant Torrens — Managing Director, Hays Japan [not-audio_url] [/not-audio_url]

Duration: 1:04:14
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283 Beat Kraehenmann — Managing Director, Levitronix Japan [not-audio_url] [/not-audio_url]

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282 Joerg Bauer — Representative Director, Heidelberg Japan [not-audio_url] [/not-audio_url]

Duration: 59:29
"If we can sell it in Japan, we can sell it also in other countries." "The first thing I believe is honesty, especially in difficult situations." "The word "musukashi" is not allowed anymore in our company." "When an eng…
281 Shu Kimura — Founder, Boulangerie Maison Kayser Japan [not-audio_url] [/not-audio_url]

Duration: 1:00:07
"The purpose of my business is not only bake and sell, because we are introducing… culture or food habits of France to the Japanese people." "Japanese people don't buy baguettes because they don't know how to eat it." "A…
280 Mika Matsuo - Former CHRO, AIG Japan [not-audio_url] [/not-audio_url]

Duration: 1:07:42
"I listen and I also am always very transparent." "Who cares about what people think about me?" "If my boss, my future boss, thinks that I'm capable, I must be." "Leadership is really defining where we're going, whether…
279 Tomo Kamiya, President PTC Japan [not-audio_url] [/not-audio_url]

Duration: 1:00:05
"I think curiosity is very important. When you're curious about something, you listen." "You have to be at the forefront, not the back. You can't, hide behind and say, 'hey, you know, guys solve it', right?" "When they t…
277 Armel Cahierre — Founder & President, B4F (Brands for France) [not-audio_url] [/not-audio_url]

Duration: 1:18:52
"If you trust people, your life is very nice." "The bringing people together with one common objective needs to be carefully thought out and defining the processes very carefully needs to be thought out and don't imagine…
276 Vincent Mathieu - CEO of Carl Zeiss Japan [not-audio_url] [/not-audio_url]

Duration: 1:05:05
"Leadership is staying ahead of change without losing authenticity". "Trust is the real currency of sales, teams, and Japan's business culture". "Zeiss's foundation model is a rare advantage: patient capital reinvested i…
275 Joanne Lin - Senior Director, APAC, Deckers Brands [not-audio_url] [/not-audio_url]

Duration: 1:05:02
"Come as you are works in Japan when leaders are also willing to read the air and meet people where they are". "Japan isn't as risk-averse as people think; it is uncertainty avoidance and consensus norms like nemawashi a…