Emily Lui: Co- founder of Cutter & Squidge

Emily Lui: Co- founder of Cutter & Squidge

Author: Bauer Media May 9, 2026 Duration: 27:14

Emily Lui is the co- founder of Cutter & Squidge, the bakery and gifting brand. Emily joins Elliot to talk about her and her sister's drive to build something bigger than them, and why, (having been dropped by Selfridges and Harrods) they put their last savings into the business and kept going. 


There’s a certain rhythm to building something remarkable, a kind of improvisation within a framework of discipline and vision. Jazz Shapers, from Bauer Media, draws that parallel directly, sitting at the unique intersection of business innovation and musical spirit. Each conversation, hosted by Elliot Moss, is less a standard interview and more a deep exploration of character. Moss has a particular talent for drawing out the personal stories behind the professional success, focusing on the motivations and the pivotal moments that define a leader’s journey. You’ll hear from founders and pioneers who have, much like the great innovators in jazz, soul and blues, defied convention and broken the mould. The discussions delve into how they navigate challenges, recognise opportunities, and maintain their drive when the path isn’t clear. This isn’t about dry strategy or generic advice; it’s about the human element at the core of every enterprise. Produced by Jazz FM, the podcast offers a thoughtful, nuanced listen for anyone curious about the mindset required to shape not just a business, but an entire field. Tune in for authentic, compelling stories that resonate with the creativity and resilience found in both the boardroom and the recording studio.
Author: Language: en-gb Episodes: 100

Jazz Shapers
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