112: Finding Your Niche to Stand Out More as a Social Media Manager

112: Finding Your Niche to Stand Out More as a Social Media Manager

Author: The Two Lauras June 11, 2024 Duration: 33:07

Niching - you’ve probably already been told you should do it, but why? When we started our businesses, we both niched down in different ways to each other. In today’s episode, we’re sharing the four main ways that you can niche your business - and we’d both choose the same, more niche-y option!

It can definitely feel scary choosing your niche, but once you do, you’ll find it makes everything so much easier for you - so it’s not a decision you can delay. Tune in now with your notebook to start working out where your chunk of the market lies!

In this episode, we’re chatting about:

  • How we niched differently but why for both of us it was the best thing we did for our businesses
  • Why niching makes marketing your business a whole lot easier
  • What the four main ways of niching are
  • How to discover the language that your audience likes to hear (Laura Davis is NOT a mompreneur!)


Check out the full show notes here!


Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

Mentioned in this episode:

Success Stories Of Social Media Managers


Navigating the freelance world as a social media manager comes with unique challenges and opportunities, and JFDI with The Two Lauras is built specifically for that journey. Hosted by The Two Lauras, this podcast dives into the real, unfiltered experience of building a sustainable business in the social media sector. Each episode feels like a candid conversation with colleagues who have been there, offering practical advice drawn from their own successes and stumbles. You’ll hear them break down current marketing trends not as distant concepts, but as actionable strategies you can adapt for your own clients. They openly share how they structure their operations, manage client relationships, and tackle the constant push to grow, all with a focus on cutting through the noise to what actually works. This isn't about theory; it's about the tangible steps you can take to strengthen your freelance foundation. Tuning into this podcast provides both a roadmap and a sense of community, reminding you that the questions on your mind are likely the same ones being discussed in real time. For those looking to move beyond inspiration and into implementation, The Two Lauras offer a grounded, honest perspective that makes the complex feel achievable.
Author: Language: English Episodes: 100

JFDI with The Two Lauras - For Freelance Social Media Managers
Podcast Episodes
95: Dishing the dirt on the “Faceless Marketing” Instagram Trend [not-audio_url] [/not-audio_url]

Duration: 27:12
Have you seen any stock image-y, B-roll type content with some sort of quote or text on it recently? If you haven’t, you’ve probably been avoiding Instagram for some reason - because it’s EVERYWHERE. After a really weird…
93: Why Your Lead Magnet Isn’t Working and What to Do About It [not-audio_url] [/not-audio_url]

Duration: 25:14
There are so many things that can make or break your lead magnet, and a really good one can turn a new subscriber into a paying client pretty quickly! In today’s podcast episode, we’re diving deep into the mistakes you m…
89: Can we PLEASE not take these social media icks into 2024? [not-audio_url] [/not-audio_url]

Duration: 24:57
Do these things give you the ick too? In this episode, we're talking about the things we see on social media that make our eyes roll, our blood boil, and our ick levels rise to their highest levels... but we say it all w…

«1...678910