122: Stop Making “How-To” Posts – Create One of These 6 Value-Based Content Types Instead!

122: Stop Making “How-To” Posts – Create One of These 6 Value-Based Content Types Instead!

Author: The Two Lauras September 17, 2024 Duration: 24:30

“Give value” - when you hear that, what springs to mind for you? Is it creating reams and reams of instructional how-to content? If so, please don’t do that – instead spend your time listening to this podcast episode! We’re sharing with you the six ways we believe you can give that all-important value to your audience (or your clients!) and maintain variety so that your followers don’t switch off. We never know what mood someone is in when they head for their favourite social media platform, so it’s important to create all of the six types. Tune in now to find out what they are!

In this episode, we’re chatting about:

  • Common misconceptions about value-based content
  • All the types of content you can create beyond just “how-to” content
  • How you can ensure your audience sees the type of content they’re looking for
  • Lots of ideas for your content along the way!


Check out the full show notes here!


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Navigating the freelance world as a social media manager comes with unique challenges and opportunities, and JFDI with The Two Lauras is built specifically for that journey. Hosted by The Two Lauras, this podcast dives into the real, unfiltered experience of building a sustainable business in the social media sector. Each episode feels like a candid conversation with colleagues who have been there, offering practical advice drawn from their own successes and stumbles. You’ll hear them break down current marketing trends not as distant concepts, but as actionable strategies you can adapt for your own clients. They openly share how they structure their operations, manage client relationships, and tackle the constant push to grow, all with a focus on cutting through the noise to what actually works. This isn't about theory; it's about the tangible steps you can take to strengthen your freelance foundation. Tuning into this podcast provides both a roadmap and a sense of community, reminding you that the questions on your mind are likely the same ones being discussed in real time. For those looking to move beyond inspiration and into implementation, The Two Lauras offer a grounded, honest perspective that makes the complex feel achievable.
Author: Language: English Episodes: 100

JFDI with The Two Lauras - For Freelance Social Media Managers
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