143: Everyone is Bitching About Trial Reels!

143: Everyone is Bitching About Trial Reels!

Author: The Two Lauras February 11, 2025 Duration: 27:47

Uh oh, Mosseri’s got his cardigan on so that means we’re being bombarded with new, unnecessary Instagram features… right?

Wrong! We’re loving Trial Reels, and in today’s episode we’re sharing all about why you should love them too. Whether it’s for yourself or your client, there’s no need to spend time agonising over which trending audio to use, or which B-roll goes best with the text. Just try both!

So, if you haven’t yet tried out your first Trial Reel – listen to this episode, then get over to Instagram and create a few! We think you’ll be surprised how well this feature works for business owners.

In this episode, we’re chatting about:

  • What Trial Reels are and the main features you need to know about
  • Why you should definitely be using this tool (especially as it’s finally one for business owners!)
  • The main things we’ve been doing when trying out Trial Reels
  • What sort of things you can test on Trial Reels
  • How to test client content on Trial Reels

Check out the full show notes here!


Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so drop us a DM on your preferred platform by searching for @thetwolauras.


Navigating the freelance world as a social media manager comes with unique challenges and opportunities, and JFDI with The Two Lauras is built specifically for that journey. Hosted by The Two Lauras, this podcast dives into the real, unfiltered experience of building a sustainable business in the social media sector. Each episode feels like a candid conversation with colleagues who have been there, offering practical advice drawn from their own successes and stumbles. You’ll hear them break down current marketing trends not as distant concepts, but as actionable strategies you can adapt for your own clients. They openly share how they structure their operations, manage client relationships, and tackle the constant push to grow, all with a focus on cutting through the noise to what actually works. This isn't about theory; it's about the tangible steps you can take to strengthen your freelance foundation. Tuning into this podcast provides both a roadmap and a sense of community, reminding you that the questions on your mind are likely the same ones being discussed in real time. For those looking to move beyond inspiration and into implementation, The Two Lauras offer a grounded, honest perspective that makes the complex feel achievable.
Author: Language: English Episodes: 100

JFDI with The Two Lauras - For Freelance Social Media Managers
Podcast Episodes
132: A Non-Woo Way to Get Realigned and Have an Epic 2025 [not-audio_url] [/not-audio_url]

Duration: 20:51
Do you remember why you started your business? No? Here’s the episode for you! Your “why” should shape every decision you make in your business (including turning down that client who wants a million calls a month), beca…
131: How to Use a Real-Time Google Doc to Get More Clients [not-audio_url] [/not-audio_url]

Duration: 16:00
You might have seen we’re revamping The Social Media Managers’ Toolkit – and when we started on this process we knew we wanted a way to bring you all along on the process. We explain in the episode how we landed on the i…
128: How to Find Clients Who Can Pay High Prices [not-audio_url] [/not-audio_url]

Duration: 20:03
Getting on a call with a potential client and discovering they only have £50 to spend on you is bad – dropping your rates and accepting that price is so, so much worse. But how can you avoid doing this when it feels like…
127: Don’t Make These 8 Freelancer Money Mistakes [not-audio_url] [/not-audio_url]

Duration: 31:49
We’ve seen (and made, oops!) lots of money mistakes over the years we’ve been in business. Whether you’ve realised you haven’t got enough money for that conference ticket, are feeling overworked and underpaid, or don’t k…
126: Our Three Secrets to Passive Income Success [not-audio_url] [/not-audio_url]

Duration: 22:14
Passive income – the idea that you can earn money doing nothing. Does it even exist? We think not. But, there is an alternative that could be exactly what you’re looking for! This idea builds off of our Offer Triangle Fr…