153: How to Create a Perfect Ad

153: How to Create a Perfect Ad

Author: The Two Lauras April 22, 2025 Duration: 16:46

There’s a lot that goes into creating ads – but a lot more that goes into creating great ones. If you feel like your ads could be giving you more bang for your buck, today’s episode was recorded with you in mind!

The best ads don’t look like ads. You know the ones – you just assume you’re seeing another piece of organic content. So how do people do that? And how can you make sure that your ads (or your clients’ ads!) are stopping as many people as possible mid-scroll and actually getting them to click through?

In this episode, we’re chatting about:

  • How to get people to stop scrolling and actually look at your ad
  • What goes into great copywriting
  • Why you’ll need to use different ads for different platforms and placements
  • Using targeting and retargeting to make sure your ad is seen by the right people


Check out the full show notes here!


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Navigating the freelance world as a social media manager comes with unique challenges and opportunities, and JFDI with The Two Lauras is built specifically for that journey. Hosted by The Two Lauras, this podcast dives into the real, unfiltered experience of building a sustainable business in the social media sector. Each episode feels like a candid conversation with colleagues who have been there, offering practical advice drawn from their own successes and stumbles. You’ll hear them break down current marketing trends not as distant concepts, but as actionable strategies you can adapt for your own clients. They openly share how they structure their operations, manage client relationships, and tackle the constant push to grow, all with a focus on cutting through the noise to what actually works. This isn't about theory; it's about the tangible steps you can take to strengthen your freelance foundation. Tuning into this podcast provides both a roadmap and a sense of community, reminding you that the questions on your mind are likely the same ones being discussed in real time. For those looking to move beyond inspiration and into implementation, The Two Lauras offer a grounded, honest perspective that makes the complex feel achievable.
Author: Language: English Episodes: 100

JFDI with The Two Lauras - For Freelance Social Media Managers
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