155: Your Messaging is Confusing Your Audience.

155: Your Messaging is Confusing Your Audience.

Author: The Two Lauras May 6, 2025 Duration: 24:06

Our recent trip to London had us encountering three very niche businesses – Sandwich Sandwich, Doughnut Doughnut and Eggslut.

What do each of these three businesses sell? It’s very clearly in the name – and yes we promise Eggslut sells eggs!

So, we’ve brought this round to our favourite topic of niching and we’re diving into why being specific in your messaging makes everything easier – whether that’s finding new clients or creating content that people actually engage with. If you’re talking to everyone and finding that you’re just not getting the results you want, today’s episode is for you!

In this episode, we’re chatting about:

  • How being specific can actually open more doors for you
  • Why niche businesses make it easier for people to work with you
  • What causes confusing messaging – and how to clear it up
  • Three easy ways to niche your own content


Check out the full show notes here!


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Navigating the freelance world as a social media manager comes with unique challenges and opportunities, and JFDI with The Two Lauras is built specifically for that journey. Hosted by The Two Lauras, this podcast dives into the real, unfiltered experience of building a sustainable business in the social media sector. Each episode feels like a candid conversation with colleagues who have been there, offering practical advice drawn from their own successes and stumbles. You’ll hear them break down current marketing trends not as distant concepts, but as actionable strategies you can adapt for your own clients. They openly share how they structure their operations, manage client relationships, and tackle the constant push to grow, all with a focus on cutting through the noise to what actually works. This isn't about theory; it's about the tangible steps you can take to strengthen your freelance foundation. Tuning into this podcast provides both a roadmap and a sense of community, reminding you that the questions on your mind are likely the same ones being discussed in real time. For those looking to move beyond inspiration and into implementation, The Two Lauras offer a grounded, honest perspective that makes the complex feel achievable.
Author: Language: English Episodes: 100

JFDI with The Two Lauras - For Freelance Social Media Managers
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