168: Boosted Posts: The Good, The Bad and The Ugly!

168: Boosted Posts: The Good, The Bad and The Ugly!

Author: The Two Lauras August 5, 2025 Duration: 23:45

Boosting a post might seem like an easy way to get results instead of having to create dedicated ad campaigns… but is it a total waste of time and money?

In today’s episode, we’re breaking down the pros and cons of boosting posts, how you can use them strategically and whether you should be helping your clients to boost, too!

In this episode, we’re chatting about:

  • What boosted posts are and how they’re different from normal ads
  • When you could try boosting a post and when to avoid it
  • Boosting client posts and how to set expectations with them
  • Why you should only boost posts that are doing well (and ignore Meta’s thoughts on which ones that is!)


Check out the full show notes here!


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Navigating the freelance world as a social media manager comes with unique challenges and opportunities, and JFDI with The Two Lauras is built specifically for that journey. Hosted by The Two Lauras, this podcast dives into the real, unfiltered experience of building a sustainable business in the social media sector. Each episode feels like a candid conversation with colleagues who have been there, offering practical advice drawn from their own successes and stumbles. You’ll hear them break down current marketing trends not as distant concepts, but as actionable strategies you can adapt for your own clients. They openly share how they structure their operations, manage client relationships, and tackle the constant push to grow, all with a focus on cutting through the noise to what actually works. This isn't about theory; it's about the tangible steps you can take to strengthen your freelance foundation. Tuning into this podcast provides both a roadmap and a sense of community, reminding you that the questions on your mind are likely the same ones being discussed in real time. For those looking to move beyond inspiration and into implementation, The Two Lauras offer a grounded, honest perspective that makes the complex feel achievable.
Author: Language: English Episodes: 100

JFDI with The Two Lauras - For Freelance Social Media Managers
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