180: How to Create CTAs That Actually Boost Engagement & Sales

180: How to Create CTAs That Actually Boost Engagement & Sales

Author: The Two Lauras October 28, 2025 Duration: 18:39

Using calls to action in your content can so easily feel like you’re being spammy by asking your audience to take action – but it doesn’t have to be that way. CTAs, after all, are the difference between actually marketing on social media and just plain old content creation. So, in today’s episode, we’re running through loads of different ideas for your next CTA, whether you want to drive engagement or conversions!

In this episode, we’re chatting about:

  • Why CTAs are essential and are the difference between content creation & social media marketing
  • Examples of questions you can use to encourage engagement
  • CTAs for engagement vs CTAs for conversions
  • A quick way to test how good your next CTA is!


Check out the full show notes here!


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Navigating the freelance world as a social media manager comes with unique challenges and opportunities, and JFDI with The Two Lauras is built specifically for that journey. Hosted by The Two Lauras, this podcast dives into the real, unfiltered experience of building a sustainable business in the social media sector. Each episode feels like a candid conversation with colleagues who have been there, offering practical advice drawn from their own successes and stumbles. You’ll hear them break down current marketing trends not as distant concepts, but as actionable strategies you can adapt for your own clients. They openly share how they structure their operations, manage client relationships, and tackle the constant push to grow, all with a focus on cutting through the noise to what actually works. This isn't about theory; it's about the tangible steps you can take to strengthen your freelance foundation. Tuning into this podcast provides both a roadmap and a sense of community, reminding you that the questions on your mind are likely the same ones being discussed in real time. For those looking to move beyond inspiration and into implementation, The Two Lauras offer a grounded, honest perspective that makes the complex feel achievable.
Author: Language: English Episodes: 100

JFDI — The Show for Freelance Social Media Managers
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