93: Why Your Lead Magnet Isn’t Working and What to Do About It

93: Why Your Lead Magnet Isn’t Working and What to Do About It

Author: The Two Lauras January 30, 2024 Duration: 25:14

There are so many things that can make or break your lead magnet, and a really good one can turn a new subscriber into a paying client pretty quickly! In today’s podcast episode, we’re diving deep into the mistakes you might be making that means your lead magnet isn’t serving you and your business as it should be, and giving you top tips on how to create a freebie that will be just as good as any paid product in your offer suite.

In this episode, we’re chatting about:

  • What the point of a lead magnet actually is
  • If your lead magnet is serving you properly and directing people to t he next thing you want them to do
  • How frequently you need to promote your lead magnet
  • Whether your sign-up page is putting people off
  • What to call it instead of “freebie” or “lead magnet” to make people rush to give you their email for it!

Check out the full show notes here!


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Navigating the freelance world as a social media manager comes with unique challenges and opportunities, and JFDI with The Two Lauras is built specifically for that journey. Hosted by The Two Lauras, this podcast dives into the real, unfiltered experience of building a sustainable business in the social media sector. Each episode feels like a candid conversation with colleagues who have been there, offering practical advice drawn from their own successes and stumbles. You’ll hear them break down current marketing trends not as distant concepts, but as actionable strategies you can adapt for your own clients. They openly share how they structure their operations, manage client relationships, and tackle the constant push to grow, all with a focus on cutting through the noise to what actually works. This isn't about theory; it's about the tangible steps you can take to strengthen your freelance foundation. Tuning into this podcast provides both a roadmap and a sense of community, reminding you that the questions on your mind are likely the same ones being discussed in real time. For those looking to move beyond inspiration and into implementation, The Two Lauras offer a grounded, honest perspective that makes the complex feel achievable.
Author: Language: English Episodes: 100

JFDI with The Two Lauras - For Freelance Social Media Managers
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