97: Increase Your Income Significantly This Year With This One Underrated Change

97: Increase Your Income Significantly This Year With This One Underrated Change

Author: The Two Lauras February 27, 2024 Duration: 26:34

It’s no secret that ads are everywhere in today’s world! One of the most popular places to see ads is on the Meta platforms, Facebook and Instagram and as demand for ads booms, so does the requirement for ads managers. As a social media manager, you might be finding some hurdles in your daily work life that you’d like to overcome - and ads management might just be the answer you’re looking for, as it can often come with increased income, flexibility and time freedom. As we both manage ads and social media on a freelance basis, we think we’re really well placed to compare the two so that you can see if making the jump to ads management might be the perfect thing for you and your business!

In this episode, we’re chatting about:

  • Why we’re passionate that all social media managers should have the opportunity to become ads managers
  • The leaps in income you can achieve as an ads manager
  • What skills are required
  • How your freedom and flexibility could massively improve by becoming an ads manager


Check out the full show notes here!


Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!


Navigating the freelance world as a social media manager comes with unique challenges and opportunities, and JFDI with The Two Lauras is built specifically for that journey. Hosted by The Two Lauras, this podcast dives into the real, unfiltered experience of building a sustainable business in the social media sector. Each episode feels like a candid conversation with colleagues who have been there, offering practical advice drawn from their own successes and stumbles. You’ll hear them break down current marketing trends not as distant concepts, but as actionable strategies you can adapt for your own clients. They openly share how they structure their operations, manage client relationships, and tackle the constant push to grow, all with a focus on cutting through the noise to what actually works. This isn't about theory; it's about the tangible steps you can take to strengthen your freelance foundation. Tuning into this podcast provides both a roadmap and a sense of community, reminding you that the questions on your mind are likely the same ones being discussed in real time. For those looking to move beyond inspiration and into implementation, The Two Lauras offer a grounded, honest perspective that makes the complex feel achievable.
Author: Language: English Episodes: 100

JFDI with The Two Lauras - For Freelance Social Media Managers
Podcast Episodes
156: Why the Algorithm Isn’t Showing Your Content [not-audio_url] [/not-audio_url]

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155: Your Messaging is Confusing Your Audience. [not-audio_url] [/not-audio_url]

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154: Identify Red Flag Clients… Before You Start Working Together! [not-audio_url] [/not-audio_url]

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153: How to Create a Perfect Ad [not-audio_url] [/not-audio_url]

Duration: 16:46
There’s a lot that goes into creating ads – but a lot more that goes into creating great ones. If you feel like your ads could be giving you more bang for your buck, today’s episode was recorded with you in mind!The best…
152: 3 Easy Ways to Maximise Your Best Performing Content [not-audio_url] [/not-audio_url]

Duration: 17:18
Once you’ve established that you have a piece of good content that’s done well, you might be thinking to yourself, “should I do something with this?”. The answer, as you might have guessed, is YES! Let’s work smarter, no…
151: Should You Make Controversial Content as a Social Media Manager? [not-audio_url] [/not-audio_url]

Duration: 28:40
Speaking your mind on social media: it’s a big topic. From trolls on X telling you “you’re wrong”, to Instagram stories of people sharing screenshots taken out-of-context, sometimes it just doesn’t feel safe to say what…
150: BTS: Our Business Retreat & How to Plan Your Own [not-audio_url] [/not-audio_url]

Duration: 27:06
Our recent business retreat in London – why did we do this, over just having yet another Zoom call with each other? What did we get done, what would we do differently next time, and how much food did we eat? (*cough* lot…
148: Make Content Creation Easier [not-audio_url] [/not-audio_url]

Duration: 30:35
If you don’t believe us when we say that content ideas are everywhere you look, chances are you’re not doing enough “social listening”. “What the heck is social listening?”, we hear you cry. Well, it’s more than just hav…