Agency Month w/Fallon Anderson of Tailfin - Just Shoot It 531

Agency Month w/Fallon Anderson of Tailfin - Just Shoot It 531

Author: Filmmakers Matt Enlow & Oren Kaplan June 11, 2026 Duration: 1:30:39

Fallon Anderson, Creative Director at Tailfin agency https://tailfin.com/ talks about making a Super Bowl commercial and her method for elevating creative.

And Matt and Oren dive deep into her process, what she values, and how she chooses commercial directors to hire. And that spurs Fallon to disclose how hard the agency fights for the vision of the director and how she’s learned to prioritize which hill is worth dying on.

Oren points out that the major difference between the creative war with a studio, for the vision of your feature, and that with a client, for the vision of their commercial, is that the studio wants the film to win awards. But a client wants to sell product. And Fallon talks about the road she took to learn how to navigate that fundamental difference.

Finally, Fallon talks about director reels, what she likes, and what helps directors get shortlisted. You won’t want to miss this episode if you’re dying to understand how agencies think and how commercial directors get hired!

Find Fallon on LinkedIn @fallonanderson


Help Matts' film: https://wefunder.com/badfeeling

Help our Patreon! https://www.patreon.com/JustShootItPod

Matt's Endorsement: "Bridge Over the River Kwai" https://www.imdb.com/title/tt0050212 and "Persepolis" https://www.imdb.com/title/tt0808417/

Oren's Endorsement: https://vimeo.com/173714

Fallon's Endorsement: the original Krispy Kreme donut



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Behind every film you've ever loved is a collection of hard-won lessons, creative struggles, and moments of pure luck. Just Shoot It: A Podcast about Filmmaking, Screenwriting and Directing pulls back the curtain on that process. Hosted by working directors Matt Enlow and Oren Kaplan, this podcast operates like a long-form conversation between peers, delving into the granular details of building a life behind the camera. Each episode features an interview with a filmmaker, but the focus is less on promoting projects and more on dissecting the craft. You'll hear directors, writers, cinematographers, and other artists break down their approach to story development, the visual language of a scene, working with actors, and the practical realities of navigating a career. The discussion is grounded in the hosts' own experiences, making the advice tangible and the pitfalls relatable. This isn't abstract theory; it's a field guide compiled from the trenches. Whether you're an aspiring director, a seasoned screenwriter, or simply fascinated by how movies are truly made, this podcast offers an honest, unvarnished look at the art, business, and relentless problem-solving that defines filmmaking. Tune in for a masterclass that feels like a coffee shop chat, where the goal is to demystify the journey from script to screen.
Author: Language: English Episodes: 50

Just Shoot It: A Podcast about Filmmaking, Screenwriting and Directing
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