AI Filmmaking w/Sergio Cilli & Kristyna Archer - Just Shoot It 511

AI Filmmaking w/Sergio Cilli & Kristyna Archer - Just Shoot It 511

Author: Filmmakers Matt Enlow & Oren Kaplan January 22, 2026 Duration: 1:18:14

When Sergio Cilli https://www.imdb.com/name/nm1826186/ made his first AI film, it really didn’t get noticed. And neither did many others he made. Sure they were good. But what got noticed more was the one video he made, which showed why AI isn’t quite and why it’s not yet the monster filmmakers fear.


Sergio joins Kristyna Archer https://www.archer.vision/ to talk about making AI films. What works, what doesn’t, and how filmmakers can be ready for what comes next.


Matt and Oren dive into how much it costs, where commercial budgets might be headed, and how AI will be adopted into filmmaking and commercials. And Sergio and Kristyna bring two different perspectives.


Kristyna is an Adobe Firefly, an AI ambassador for Adobe, and has a background working with LED volume walls, Unreal Engine, and generally skews to the tech side of things. Sergio came from fear. It was only after his wife encouraged him to experiment that he discovered his desire to explore AI and filmmaking.


This is a conversation about AI that tackles the elephant in the room from a variety of perspectives from working commercial directors. And it’s not just talk, it’s commercial directors who’ve actually explored the tools and put out some stuff – that if it wasn’t impressive, it could cast a shadow on their directing careers. Or as Oren’s friend likes to say, it tackles the “elephant that AI’nt in the room”.


See Sergio’s AI Audition video at https://youtu.be/AEbqJj2hIjg


And find Sergio and Kristyna on Instagram @sergiocilli and @archerstudioooooo


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Help our Patreon! https://www.patreon.com/JustShootItPod


Matt's Endorsement: MoldQuestVHS on Instagram @moldquestvhs


Oren's Endorsement: The Pitt on HBO and the video "Beat Any Escape Room- 10 proven tricks and tips" from Mark Rober https://www.youtube.com/watch?v=zwgaTYOx0RI


Sergio's Endorsement: "Extraordinary Things to Cutout and Collage", the book. https://www.mariarivans.com/extraordinary-things-to-cut-out-and-collage and Four Sigmatic Mushroom Coffee https://us.foursigmatic.com/products/original-mushroom-coffee


Kristyna's Endorsement: The Wonder App has a great community of artists, producers, conversation and more, https://app.wonderstudios.com/ And also the Endel App https://endel.io/ for people with ADHD. 


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Behind every film you've ever loved is a collection of hard-won lessons, creative struggles, and moments of pure luck. Just Shoot It: A Podcast about Filmmaking, Screenwriting and Directing pulls back the curtain on that process. Hosted by working directors Matt Enlow and Oren Kaplan, this podcast operates like a long-form conversation between peers, delving into the granular details of building a life behind the camera. Each episode features an interview with a filmmaker, but the focus is less on promoting projects and more on dissecting the craft. You'll hear directors, writers, cinematographers, and other artists break down their approach to story development, the visual language of a scene, working with actors, and the practical realities of navigating a career. The discussion is grounded in the hosts' own experiences, making the advice tangible and the pitfalls relatable. This isn't abstract theory; it's a field guide compiled from the trenches. Whether you're an aspiring director, a seasoned screenwriter, or simply fascinated by how movies are truly made, this podcast offers an honest, unvarnished look at the art, business, and relentless problem-solving that defines filmmaking. Tune in for a masterclass that feels like a coffee shop chat, where the goal is to demystify the journey from script to screen.
Author: Language: English Episodes: 100

Just Shoot It: A Podcast about Filmmaking, Screenwriting and Directing
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