Can Swiftynomics Save America?


Author: Andrew Keen January 14, 2026 Duration: 36:29
Podcast episode
Can Swiftynomics Save America?

Can Swiftynomics save America? That’s the intriguing thesis at the heart of Misty Heggeness’ new book about Swift’s impact on the American economy. Entitled Swiftynomics, it’s as much about Taylor Swift’s fans as it is about the megastar herself. “Taylor Swift is not moving mountains in local communities,” Heggeness acknowledges. “Her fans are. They are willing to fork out thousands of dollars, travel to another city, stay in hotels, get their hair done - that’s the real economic engine.” So Swiftynomics is really about what Taylor Swift unleashes, not who she is.



This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit keenon.substack.com/subscribe

More episodes

Duration: 30:31
EPISODE 1586: In this KEEN ON show, Andrew talks to Maggie O'Farrell, author of THE MARRIAGE PORTRAIT, about childhood, art, money and marriage in 16th Century FlorenceMaggie O’Farrell, FRSOL, is the author of HAMNET, Wi…

Duration: 33:37
EPISODE 1580: In this KEEN ON show, Andrew talks to Benyamin Cohen, the author of THE EINSTEIN EFFECT, how the world's favorite genius got into our cars, our bathrooms and our mindsBenyamin Cohen manages the official soc…

Logo
Select station
VOL