Every Day, Computers are Making People Easier to Use: The Return of IN FORMATION
It’s only been a quarter century, but IN FORMATION magazine is now back. Published by David Temkin with the tagline “Every Day, Computers are Making People Easier to Use”, IN FORMATION was originally designed in 1998 as the “Anti-Wired” - a glossily skeptical anti-tech publication for Silicon Valley insiders. And now, as more tech hysteria grips the Valley, IN FORMATION has - like the promise of AI itself - magically reappeared. This third issue, costing the Orwellian sum of $19.84, features contributions from former Google VPs, cryptography experts, and Silicon Valley veterans like Temkin who helped build the original internet. The San Francisco-based Temkin, now at PayPal after stints at Apple and Google, sees AI as another "step function change" in the way that computers are, indeed, making people easier to use. Just in the nick of time, in my not-so-humble opinion. Everyone should subscribe.
1. The Power Dynamic Has Flipped Temkin's tagline "Every Day, Computers are Making People Easier to Use" captures how technology's original promise to empower users has reversed. What began as making computers accessible has evolved into making humans predictable and manipulable—from requiring "computer literacy" to creating addictive, frictionless experiences.
2. AI Follows Historical Tech Patterns Temkin sees AI as another "step function change" following personal computers, the internet, and smartphones. He expects AI will likely crash before achieving mainstream success, similar to the dot-com bubble. The hype cycles are familiar, but the stakes may be higher.
3. Insider Critique Beats Outside Commentary Information differentiates itself by featuring people who built these technologies—former Google VPs, cryptography experts, Apple engineers—rather than external cultural critics. Their perspective comes from understanding how the technology actually works and evolves from the inside.
4. Physical Media as Resistance The magazine's tactile nature (160 pages, 1.3 pounds, $19.84) represents deliberate resistance to digital consumption patterns. Like vinyl's resurgence, physical magazines offer a curated, composed reading experience that screens can't replicate.
5. The Stakes Have Escalated While the 1990s tech promises seemed "simultaneously laughable and very threatening," Temkin notes we've moved from early warning signals to full realization of those threats. AI represents another inflection point where the technology could be genuinely beneficial or catastrophically destructive—and unlike nuclear weapons, everyone has immediate access to experiment with it.
Keen On America is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit keenon.substack.com/subscribe
Episode 2270: Craig Garnett on May 24, 2022 - Uvalde's Darkest Hour
Episode 2269: Michael Sayman looks forward to an AI age in which all our online interactions are with bots
Episode 2268: David Rowell on how new technology is making us dislike new music
Episode 2267: Jonathan Taplin on the coming cultural renaissance in America
Episode 2266: Mr Musk, Mr Sacks and Mr Andreessen go to Washington
Episode 2265: Jeff Jarvis on how to reclaim the internet from moguls, misanthropes and moral panics
Episode 2265: Internet Hall of Famer, Mitchell Baker, on the promise of an Open Web
Episode 2264: Robert Pearl demystifies the RFK Jr nomination for Secretary of Health and Human Services
Episode 2263: The Godmother of Silicon Valley on luck, love and fate
Episode 2262: Steve Blank on how to hack the 21st century
Episode 2261: Douglas Rushkoff on why AI is the first native app for the internet
Episode 2260: Andrew Keen evaluates the health of American democracy
Episode 2259: Idealab founder Bill Gross on what's he's learned over the last 20 years