Every Day, Computers are Making People Easier to Use: The Return of IN FORMATION
It’s only been a quarter century, but IN FORMATION magazine is now back. Published by David Temkin with the tagline “Every Day, Computers are Making People Easier to Use”, IN FORMATION was originally designed in 1998 as the “Anti-Wired” - a glossily skeptical anti-tech publication for Silicon Valley insiders. And now, as more tech hysteria grips the Valley, IN FORMATION has - like the promise of AI itself - magically reappeared. This third issue, costing the Orwellian sum of $19.84, features contributions from former Google VPs, cryptography experts, and Silicon Valley veterans like Temkin who helped build the original internet. The San Francisco-based Temkin, now at PayPal after stints at Apple and Google, sees AI as another "step function change" in the way that computers are, indeed, making people easier to use. Just in the nick of time, in my not-so-humble opinion. Everyone should subscribe.
1. The Power Dynamic Has Flipped Temkin's tagline "Every Day, Computers are Making People Easier to Use" captures how technology's original promise to empower users has reversed. What began as making computers accessible has evolved into making humans predictable and manipulable—from requiring "computer literacy" to creating addictive, frictionless experiences.
2. AI Follows Historical Tech Patterns Temkin sees AI as another "step function change" following personal computers, the internet, and smartphones. He expects AI will likely crash before achieving mainstream success, similar to the dot-com bubble. The hype cycles are familiar, but the stakes may be higher.
3. Insider Critique Beats Outside Commentary Information differentiates itself by featuring people who built these technologies—former Google VPs, cryptography experts, Apple engineers—rather than external cultural critics. Their perspective comes from understanding how the technology actually works and evolves from the inside.
4. Physical Media as Resistance The magazine's tactile nature (160 pages, 1.3 pounds, $19.84) represents deliberate resistance to digital consumption patterns. Like vinyl's resurgence, physical magazines offer a curated, composed reading experience that screens can't replicate.
5. The Stakes Have Escalated While the 1990s tech promises seemed "simultaneously laughable and very threatening," Temkin notes we've moved from early warning signals to full realization of those threats. AI represents another inflection point where the technology could be genuinely beneficial or catastrophically destructive—and unlike nuclear weapons, everyone has immediate access to experiment with it.
Keen On America is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit keenon.substack.com/subscribe
Five of the Non-Fictional Best: Bethanne Patrick picks her favorite non-fiction books for 2023
How Not To Age: Dr Michael Greger offers a simple dietary approach to getting healthier as we get older
Why it's time stop declaring war on everything: David Keen on the "Wreckonomics" of how we now find ourselves locked into so many failed economic, environmental and political policies
How our brains mirror the history of human evolution: Min W. Jung on the neuroscience of imagination and abstract thinking
A Return to Normal Abnormality in Silicon Valley: Keith Teare on why even some of the most highly capitalized AI start-ups are now running out of runway and will not survive
In Praise of Ineffective Altruism: Amy Schiller on how philanthropy went wrong and how to fix it
Should we let go of Philip Roth? Hannah Gold gets into Roth's mind, his hands and his followers
In Defense of Trash Talk: Rafi Kohan on Muhammed Ali, Babe Ruth, Michael Jordan, Elon Musk and why talking smack is as old as the Bible
Why even the smartest machine vision won't eliminate bias: Jill Walker Rettberg on how algorithms are changing the way we see and are seen by the world
When Language Was Up For Grabs: Ben Lerner warns against falling in love once again with the promise of digital technology to democratize language
The First Neo-Liberal or the Last Conservative? Jennifer Burns on Milton Friedman, the most controversial American economist of the 20th century
Why American humor isn't really being cancelled by the woke police: Kliph Nesteroff's history of showbiz and its perennial culture wars
Why all great geniuses are also rebels: Bulent Atalay on how Shakespeare, Da Vinci, Newton, Beethoven and Einstein all shared similarly transgressive minds