Every Day, Computers are Making People Easier to Use: The Return of IN FORMATION
It’s only been a quarter century, but IN FORMATION magazine is now back. Published by David Temkin with the tagline “Every Day, Computers are Making People Easier to Use”, IN FORMATION was originally designed in 1998 as the “Anti-Wired” - a glossily skeptical anti-tech publication for Silicon Valley insiders. And now, as more tech hysteria grips the Valley, IN FORMATION has - like the promise of AI itself - magically reappeared. This third issue, costing the Orwellian sum of $19.84, features contributions from former Google VPs, cryptography experts, and Silicon Valley veterans like Temkin who helped build the original internet. The San Francisco-based Temkin, now at PayPal after stints at Apple and Google, sees AI as another "step function change" in the way that computers are, indeed, making people easier to use. Just in the nick of time, in my not-so-humble opinion. Everyone should subscribe.
1. The Power Dynamic Has Flipped Temkin's tagline "Every Day, Computers are Making People Easier to Use" captures how technology's original promise to empower users has reversed. What began as making computers accessible has evolved into making humans predictable and manipulable—from requiring "computer literacy" to creating addictive, frictionless experiences.
2. AI Follows Historical Tech Patterns Temkin sees AI as another "step function change" following personal computers, the internet, and smartphones. He expects AI will likely crash before achieving mainstream success, similar to the dot-com bubble. The hype cycles are familiar, but the stakes may be higher.
3. Insider Critique Beats Outside Commentary Information differentiates itself by featuring people who built these technologies—former Google VPs, cryptography experts, Apple engineers—rather than external cultural critics. Their perspective comes from understanding how the technology actually works and evolves from the inside.
4. Physical Media as Resistance The magazine's tactile nature (160 pages, 1.3 pounds, $19.84) represents deliberate resistance to digital consumption patterns. Like vinyl's resurgence, physical magazines offer a curated, composed reading experience that screens can't replicate.
5. The Stakes Have Escalated While the 1990s tech promises seemed "simultaneously laughable and very threatening," Temkin notes we've moved from early warning signals to full realization of those threats. AI represents another inflection point where the technology could be genuinely beneficial or catastrophically destructive—and unlike nuclear weapons, everyone has immediate access to experiment with it.
Keen On America is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit keenon.substack.com/subscribe
The Phoenix Economy: Felix Salmon on work, life and the price of lobster rolls in the new not normal
The Cult of Celebrity: Landon Jones on how America has devolved into a culture of fans and followers
Why Night Vision is the Right Vision: Mariana Alessandri on how the natural human condition might might be to live in darkness, anger and pain
Decision Sprint: Atif Rafiq on whether innovation is an art or a science
A Scientific Theory of Complexity: Neil Theise on Connection, Consciousness and Being
:Why Smart Machines Know Us So Well: John Borthwick on how today's AI revolution is being built upon social media data
Can the GOP Win the Independent Vote? Carl Delfeld on how Republicans existential challenge of reaching non-aligned voters
We Plan, God Laughs: Emma Nadler on how good and bad luck, like laughter and tears, are often inseparably connected
That Was The Week in Tech: Keith Teare explains why all this week's King Canute style talk about regulating AI is equally absurd and impractical
Why Asian Start-ups Outside China Matter: Bernard Moon on innovation in South Korea, Taiwan and Vietnam
The Traffic Drug: Ben Smith on the Internet's fatal addiction to viral traffic
Andrew Tate, Mr Beast, KSI and a Viral Flood of Toxic Masculinity: Henry Mance on what it means to be a boy online in 2023
Remembering the Beginnings of our Social Media Age: Julia Angwin on her earliest memories of the blogging "revolution"